3D Configurator: How did we increase Guerlain's conversion rates using this technology?

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This article is about 3D configurator, its mechanism, benefits, applications and successful users cases with testimonials. Click here to jump to the case studies of Guerlain, Baume and Schmidt. 3D is transforming the view of a wide range of fields globally. Interactive 3D is offering better ways to answer the key question every customer has: “Is this product going to be exactly what I want?..

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3D Configurator: How did we increase Guerlain's conversion rates using this technology?

Industry 4.0: what it is and how it will change the world as we know it

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The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before. For example, smart factories, the internet of things, robots, location detection technologies, advanced human-machine interfaces, 3D printing, augmented reality, big data, and 3D technology are reshaping the way that companies produce products and the way that customers search for, engage with, and shop for products...

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Industry 4.0: what it is and how it will change the world as we know it

Customer Journey: It’s Not as Difficult as You Think

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Today almost every customer-oriented and data- driven organization takes advantage of the customer journey to understand consumer demands and ultimately improve shopping experience. Understanding the newest trends that have been proven to deliver a seamless shopping experience will make life easier for both marketers and consumers. What is it? Customer journey is the complete shopping process that a customer needs to go through to make a purchase, from idea generation to payment and reorder...

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Customer Journey: It’s Not as Difficult as You Think

What is neuromarketing? And how is it related to your luxury brand?

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Many of the biggest companies in the world are using neuromarketing right now, to dive into consumers’ minds and to understand how they respond to external triggers and how instincts work. Names like Microsoft, Pepsi, Daimler, Mercedes Benz have been investing in the practice to test designs, products and advertisements, while luxury brands are looking for a new way to convey messages, pushing exclusivity, elegance and an inspirational lifestyle through communications and products...

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What is neuromarketing? And how is it related to your luxury brand?

2D VS 3D: Which works better for your eCommerce?

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This article on “2D VS 3D” compares 2 most popular methods to showcase products in ecommerce websites- 2d images and 3d models, in terms of customer engagement and conversion rates. Ecommerce is gaining increasing popularity The estimate of people shopping online today is about 2 billion. This is roughly 25 per cent of the world’s population, and those numbers are still growing massively By the end of 2021, e-commerce is expected to take over 17...

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2D VS 3D: Which works better for your eCommerce?

Customization: 7 Tips From Industry Experts

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A simple introduction to customization Customization is defined as the act of modifying the supply chain to deliver goods and services which are adapted to satisfy a specific customer’s needs. As the world’s largest supplier[1] of athletic shoes and apparel, Nike already had a worldwide reach, yet unfortunately they were losing touch with the end consumers...

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Customization: 7 Tips From Industry Experts

How to optimize your ecommerce conversion rate, especially in the luxury business?

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The coronavirus pandemic has impacted the way shopping is done, directing people towards digital channels. As McKinsey points out, in October 2020, more consumers worldwide confirmed that they expected to make a bigger portion of their purchases online, compared to periods before the COVID-19 crisis. This change spanned across all categories, from groceries, to jewelry, apparel, footwear, and accessories...

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How to optimize your ecommerce conversion rate, especially in the luxury business?

How can you use 3D visualization for marketing purposes and is it worth it?

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3D visualization definition and its estimated market size If you have been reading our blog, you might already have an interest in 3D visualization, an area about which we, at Hapticmedia, are very passionate. 3D visualization combines a series of technologies such as computer-generated imagery, 3D modelling, rendering and graphics to create three-dimensional imagery which resembles reality so closely that it might be hard to differentiate from a real photo or video...

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How can you use 3D visualization for marketing purposes and is it worth it?

Everything You've Ever Wanted to Know About Digitalization

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What is digitalization? Digitalization is described by Gartner as “the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.” For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...

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Everything You've Ever Wanted to Know About Digitalization

Retail trends 2020: tips and tricks for luxury brands during the holiday season

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While the COVID-19 crisis has impacted overall spending, it seems that the holidays aren’t canceled. As Deloitte’s 2020 Holiday Surveys show, consumers are resilient and will adapt their shopping behaviors to these new times, some directing even more money for at-home celebrations. How does this new Christmas shopping landscape look like?..

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Retail trends 2020: tips and tricks for luxury brands during the holiday season