3D printing, CAD, Design softwares… : The new tools of the Artcraftmen

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Manual by definition, the crafts are the subject of much praise. And for good reason, the precision of their gestures, their expertise transmitted from generation to generation, their creativity and quality of execution, as well as their technicality leave us in awe. Pillar of the reputation of the great luxury houses, these craftsmen work with the rarest and most difficult materials...

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3D printing, CAD, Design softwares… : The new tools of the Artcraftmen

Inside Hapticmedia

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Our Agency We are a service and consultancy agency specialized in 3D. Our goal is to assist brands in creating digital experiences for their customers. Hugo : Product Strategist One of our strongest beliefs is that in order to create value, it is essential to create emotion. Our 3D experiences allow the customer to interact online with the product to better perceive its details, value and characteristics...

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Inside Hapticmedia

Fashion passes, luxury remains

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We hear and read everywhere that luxury has changed. Has it really? The hallmarks of luxury resemble what they were yesterday: excellence, exception and emotion. So what changes are we talking about? And, at the end of the day, what is luxury? The best that an era has to offer If we refer only to its Latin etymology, “luxus”, luxury could be defined by everything that is out of place, on the fringe...

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Fashion passes, luxury remains

3D Configurator: How did we increase Guerlain's conversion rates using this technology?

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This article is about 3D configurator, its mechanism, benefits, applications and successful users cases with testimonials. Click here to jump to the case studies of Guerlain, Baume and Schmidt. 3D is transforming the view of a wide range of fields globally. Interactive 3D is offering better ways to answer the key question every customer has: “Is this product going to be exactly what I want?..

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3D Configurator: How did we increase Guerlain's conversion rates using this technology?

Industry 4.0: what it is and how it will change the world as we know it

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The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before. For example, smart factories, the internet of things, robots, location detection technologies, advanced human-machine interfaces, 3D printing, augmented reality, big data, and 3D technology are reshaping the way that companies produce products and the way that customers search for, engage with, and shop for products...

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Industry 4.0: what it is and how it will change the world as we know it

Who will be the leaders of tomorrow's luxury market ?

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Required to reinvent themselves by a public that is less and less captive and more and more concerned about environmental issues; pushed by new agile entrants who look to the future: traditional luxury houses are forced to reconsider a number of supposedly inalienable assets. Forced to venture into territories that were, until recently, totally unknown to them, they are reinventing themselves today in order to hope to exist tomorrow...

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Who will be the leaders of tomorrow's luxury market ?

Direct to consumer: Everything to know as a luxury marketer

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What is direct to consumer? Direct to consumer, also known as DTC or D2C, is an eCommerce strategy which enables manufacturers and brands to sell directly to consumers, without passing through the reseller or retailer. In traditional commerce, manufacturers have a B2B approach, where the flow goes wholesalers-distributors-retailers-consumers. In the DTC model, the manufacturer uses its own channels - website, social media -, as well as advertising and marketing techniques to communicate directly to the consumers and sell their products without intermediaries...

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Direct to consumer: Everything to know as a luxury marketer

Future of Retail: How Technology is Taking Over and What to Do About It

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The retail ecosystem: a pre-pandemic perspective eCommerce is already gaining ground before the COVID 19 Ignore the future of retail for a minute. Way before the pandemic was declared, penetration of online retail was already quite high and on a growing trend, fostered by huge investments in apps and digital tools that aim to minimize consumers’ needs to interact with reps or try on each product...

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Future of Retail: How Technology is Taking Over and What to Do About It

Responding to the rise of sneaker culture: customization, virtual try on, and influencer marketing

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The rise of sneaker culture: a billion dollar industry Ever since the XIXth century, sneakers have been more than just shoes. They represent a cultural statement, a way of communicating identity, class, race, principles and status. The movement is getting so much attention that the world developed a term for enthusiasts that collect and trade sneakers - sneakerheads...

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Responding to the rise of sneaker culture: customization, virtual try on, and influencer marketing

Mass Customization: The new path for luxury industry?

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Mass customization is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants while keeping costs at a low level. This concept makes the most of both personalization and mass production, which leads to a cost-efficient manufacturing system. Introduction From hammering nails into individual tools to a massive number of identical cars in a matter of minutes, the industrial revolution has brought us a long way...

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Mass Customization: The new path for luxury industry?