Hapticmedia x Vivatech 2022

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Vivtech : Europe’s biggest tech & start up event This june 15,16,17 and 18, Viva Technology fair comes back for a 6th edition in Paris Expo Porte de Versailles with another country of the year: India. VivaTech has always been a place where business meets innovation offering several opportunities to discover new trends, technologie and start ups shaping the future...

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Hapticmedia x Vivatech 2022

Interview Van Cleef & Arpels x Hapticmedia : Maxime Orlandi

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We asked, Maxime our 3D graphic designer, 4 questions about the project of personalized rings for Van Cleef & Arpels: Van Cleef & Arpels is a luxury french house founded in 1906. Today Van Cleef & Arpels sells timepieces, high jewelry and perfumes. With nature-inspired pieces, the brand has been able to differentiate itself and reserve a place of choice in jewelry creation...

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Interview Van Cleef & Arpels x Hapticmedia  : Maxime Orlandi

Interview : Our Virtual Try-on project for Baume & Mercier Riviera watch

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Founded in 1830, Baume & Mercier perpetuates the excellence of Swiss watchmaking with its 190 years of know-how. The brand has created a place of choice in the market by offering its consumers elaborate designs and by putting timelessness and creativity at the center of their values. The Riviera watch : The Baume & Mercier Riviera is a watch first presented in 1973...

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Interview : Our Virtual Try-on project for Baume & Mercier Riviera watch

3D printing, CAD, Design softwares… : The new tools of the Artcraftmen

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Manual by definition, the crafts are the subject of much praise. And for good reason, the precision of their gestures, their expertise transmitted from generation to generation, their creativity and quality of execution, as well as their technicality leave us in awe. Pillar of the reputation of the great luxury houses, these craftsmen work with the rarest and most difficult materials...

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3D printing, CAD, Design softwares… : The new tools of the Artcraftmen

Inside Hapticmedia

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Our Agency We are a service and consultancy agency specialized in 3D. Our goal is to assist brands in creating digital experiences for their customers. Hugo : Product Strategist One of our strongest beliefs is that in order to create value, it is essential to create emotion. Our 3D experiences allow the customer to interact online with the product to better perceive its details, value and characteristics...

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Inside Hapticmedia

Fashion passes, luxury remains

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We hear and read everywhere that luxury has changed. Has it really? The hallmarks of luxury resemble what they were yesterday: excellence, exception and emotion. So what changes are we talking about? And, at the end of the day, what is luxury? The best that an era has to offer If we refer only to its Latin etymology, “luxus”, luxury could be defined by everything that is out of place, on the fringe...

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Fashion passes, luxury remains

3D Configurator: How did we increase Guerlain's conversion rates using this technology?

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This article is about 3D configurator, its mechanism, benefits, applications and successful users cases with testimonials. Click here to jump to the case studies of Guerlain, Baume and Schmidt. 3D is transforming the view of a wide range of fields globally. Interactive 3D is offering better ways to answer the key question every customer has: “Is this product going to be exactly what I want?..

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3D Configurator: How did we increase Guerlain's conversion rates using this technology?

Industry 4.0: what it is and how it will change the world as we know it

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The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before. For example, smart factories, the internet of things, robots, location detection technologies, advanced human-machine interfaces, 3D printing, augmented reality, big data, and 3D technology are reshaping the way that companies produce products and the way that customers search for, engage with, and shop for products...

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Industry 4.0: what it is and how it will change the world as we know it

Who will be the leaders of tomorrow's luxury market ?

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Required to reinvent themselves by a public that is less and less captive and more and more concerned about environmental issues; pushed by new agile entrants who look to the future: traditional luxury houses are forced to reconsider a number of supposedly inalienable assets. Forced to venture into territories that were, until recently, totally unknown to them, they are reinventing themselves today in order to hope to exist tomorrow...

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Who will be the leaders of tomorrow's luxury market ?

Direct to consumer: Everything to know as a luxury marketer

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What is direct to consumer? Direct to consumer, also known as DTC or D2C, is an eCommerce strategy which enables manufacturers and brands to sell directly to consumers, without passing through the reseller or retailer. In traditional commerce, manufacturers have a B2B approach, where the flow goes wholesalers-distributors-retailers-consumers. In the DTC model, the manufacturer uses its own channels - website, social media -, as well as advertising and marketing techniques to communicate directly to the consumers and sell their products without intermediaries...

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Direct to consumer: Everything to know as a luxury marketer