Blog: Digital Trends and Innovations

• Virtual Try-On: The Next Revolution in E-Commerce

  By Hugo Rimélé | June 1, 2026

  

  57% of consumers want to see, touch and feel items before they buy them. EY Future Consumer Index, 2024

  That single stat captures the core friction of online retail: shoppers can’t handle a product before they buy it. For an e-commerce or digital director, that friction shows up very concretely hesitation at checkout, abandoned carts, and costly product returns. Virtual Try-On (VTO) tackles this head-on by letting the customer try a product, on themselves or in their space, straight from a smartphone. In this article, we’ll look at how VTO helps brands deliver a reassuring, high-impact omnichannel shopping experience, where the technology stands today, and how leading brands are positioning themselves around these innovations.

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• 3D Visualization: definition, use cases and benefits with real world case studies! (2025 update)

  By Yahong Zhang, Ritesh Patil, Sabrina Khadivi | October 30, 2024

  

  Over recent years, this technology has gained popularity and evolved into one of the most high-quality digital content to showcase products. This digital innovation is being used in many industries, and in this article you will know more about the definition, applications, benefits, different softwares and the future of this digital innovation.

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• Future of Retail: Future is Phygital

  By Yahong Zhang, Sabrina Khadivi | September 2, 2024

  

  Ignore the future of retail for a minute. Way before the pandemic was declared, penetration of online retail was already quite high and on a growing trend, fostered by huge investments in apps and digital tools that aim to minimize consumers’ needs to interact with reps or try on each product.

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• The Future of Footwear: How 3D & AR technology are reshaping the sneaker market

  By Yahong Zhang, Sabrina Khadivi | October 14, 2025

  

  The core challenge for brands is to stand out from the competition, and it is through experiences and more precisely digital ones. This article breaks down the two essential technologies your brand needs to stand out: 3D Configurator and Virtual Try On.

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• Mass Customization: Definition, Goals and Real-World Examples

  By Yahong Zhang, Sabrina Khadivi | March 31, 2026

  

  Mass customization is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants while keeping costs at a low level. This concept makes the most of both personalization and mass production, which leads to a cost-efficient manufacturing system.

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• How to reinvent the customer experience through design thinking

  By Yahong Zhang | April 19, 2020

  

  Today's consumers no longer buy a product or service, but an experience. This is even more true in the luxury sector, where 40% of consumers want more personalization.

  57.2% of worldwide millennials interviewed replied “Yes, definitely!” to the question “Would you be willing to pay more for a high-end fashion or luxury item that was personalised to you?”, while another 35.2% answered “Maybe”.

  Their top 4 reasons to do so were: to design something just for fun, to feel pride in creating and designing, to demonstrate creativity and to stand out from other people.

  To ensure that they understand precisely consumer demands and provide a upgraded customer experience, brands are now committed to design thinking, where it requires rethinking the innovation process so that it is based on co-creation and the involvement of end users.

  Taking into consideration the perspective of end users' experience, brands are able to design products or services in this way that generally delivers excellent performance while improving the brand image, as well as loyalty and acquisition rates.

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