Blog: Digital Trends and Innovations

57% of consumers want to see, touch and feel items before they buy them. EY Future Consumer Index, 2024

That single stat captures the core friction of online retail: shoppers can’t handle a product before they buy it. For an e-commerce or digital director, that friction shows up very concretely hesitation at checkout, abandoned carts, and costly product returns. Virtual Try-On (VTO) tackles this head-on by letting the customer try a product, on themselves or in their space, straight from a smartphone. In this article, we’ll look at how VTO helps brands deliver a reassuring, high-impact omnichannel shopping experience, where the technology stands today, and how leading brands are positioning themselves around these innovations.

Over recent years, this technology has gained popularity and evolved into one of the most high-quality digital content to showcase products. This digital innovation is being used in many industries, and in this article you will know more about the definition, applications, benefits, different softwares and the future of this digital innovation.

The core challenge for brands is to stand out from the competition, and it is through experiences and more precisely digital ones. This article breaks down the two essential technologies your brand needs to stand out: 3D Configurator and Virtual Try On.

Mass customization is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants while keeping costs at a low level. This concept makes the most of both personalization and mass production, which leads to a cost-efficient manufacturing system.