3D Configurator: How did we increase Guerlain's conversion rates using this technology?

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This article is about 3D configurator, its mechanism, benefits, applications and successful users cases with testimonials. Click here to jump to the case studies of Guerlain, Baume and Schmidt. 3D is transforming the view of a wide range of fields globally. Interactive 3D is offering better ways to answer the key question every customer has: “Is this product going to be exactly what I want?..

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3D Configurator: How did we increase Guerlain's conversion rates using this technology?

Industry 4.0: what it is and how it will change the world as we know it

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The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before. For example, smart factories, the internet of things, robots, location detection technologies, advanced human-machine interfaces, 3D printing, augmented reality, big data, and 3D technology are reshaping the way that companies produce products and the way that customers search for, engage with, and shop for products...

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Industry 4.0: what it is and how it will change the world as we know it

Customer Journey: It’s Not as Difficult as You Think

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Today almost every customer-oriented and data- driven organization takes advantage of the customer journey to understand consumer demands and ultimately improve shopping experience. Understanding the newest trends that have been proven to deliver a seamless shopping experience will make life easier for both marketers and consumers. What is it? Customer journey is the complete shopping process that a customer needs to go through to make a purchase, from idea generation to payment and reorder...

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Customer Journey: It’s Not as Difficult as You Think

Direct to consumer: Everything to know as a luxury marketer

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What is direct to consumer? Direct to consumer, also known as DTC or D2C, is an eCommerce strategy which enables manufacturers and brands to sell directly to consumers, without passing through the reseller or retailer. In traditional commerce, manufacturers have a B2B approach, where the flow goes wholesalers-distributors-retailers-consumers. In the DTC model, the manufacturer uses its own channels - website, social media -, as well as advertising and marketing techniques to communicate directly to the consumers and sell their products without intermediaries...

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Direct to consumer: Everything to know as a luxury marketer

Future of Retail: How Technology is Taking Over and What to Do About It

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The retail ecosystem: a pre-pandemic perspective eCommerce is already gaining ground before the COVID 19 Ignore the future of retail for a minute. Way before the pandemic was declared, penetration of online retail was already quite high and on a growing trend, fostered by huge investments in apps and digital tools that aim to minimize consumers’ needs to interact with reps or try on each product...

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Future of Retail: How Technology is Taking Over and What to Do About It

Responding to the rise of sneaker culture: customization, virtual try on, and influencer marketing

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The rise of sneaker culture: a billion dollar industry Ever since the XIXth century, sneakers have been more than just shoes. They represent a cultural statement, a way of communicating identity, class, race, principles and status. The movement is getting so much attention that the world developed a term for enthusiasts that collect and trade sneakers - sneakerheads...

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Responding to the rise of sneaker culture: customization, virtual try on, and influencer marketing

Mass Customization: The new path for luxury industry?

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Mass customization is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants while keeping costs at a low level. This concept makes the most of both personalization and mass production, which leads to a cost-efficient manufacturing system. Introduction From hammering nails into individual tools to a massive number of identical cars in a matter of minutes, the industrial revolution has brought us a long way...

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Mass Customization: The new path for luxury industry?

Farfetch's digital strategy: digital luxury, virtual try on, influencer marketing, UGC, Generation Z...

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Multibrand luxury stores have been focused on marketing innovation and creating new digital shopping experiences. One of the names that has made an impact on the landscape has been Farfetch, the British-Portuguese fashion retailer founded in 2007 by José Neves, an entrepreneur known for his activity with fashion start-ups. The concept behind Farfetch is to create a structure that would bridge the gap between physical and digital retail by supporting luxury brands worldwide...

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Farfetch's digital strategy: digital luxury, virtual try on, influencer marketing, UGC, Generation Z...

App marketing in the luxury business: How to make the most of it?

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E-commerce and online luxury shopping is growing rapidly Based on estimates from Internet retailers, worldwide online sales of luxury personal goods were projected to reach $33.9 billion in 2018, 21% more than in 2017, according to the Luxury Retailer Report. This meant that the increase in digital commerce was significantly higher than the 7% growth projected for the industry as a whole...

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App marketing in the luxury business: How to make the most of it?

NFTs (non-fungible tokens) in luxury marketing!

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What is NFT? NFTs, or non-fungible tokens, are unique digital assets like digital artworks and music, which is tracked through blockchain (a digital ledger) and thus cannot be reproduced or interchanged. NFTs are created by uploading a file to a specific auction market, such as Rarible, OpenSea, KnownOrigin. Once this is done, the piece may be bought with cryptocurrency and resold...

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NFTs (non-fungible tokens) in luxury marketing!