Trends
Innovations E-commerce Should Adopt in 2024 (AI, Deferred Payment, Personalization, VTO, Digitalization, PIM)
By Sabrina KHADIVI |Every year, new technological innovations emerge, allowing e-commerce to expand and optimize their businesses. These innovations play a crucial role in their development and prosperity, offering a range of opportunities to improve operational efficiency, boost sales growth, and provide an exceptional customer experience. Let’s explore the trends for 2024 and understand how these innovations are crucial for your e-commerce:..
Read moreHow luxury combines colorimetry and virtual try-on to reinvent your style
By Sabrina KHADIVI |What is colorimetry? It was in the 17th century that Michel-Eugène Chevreul, the famous French chemist, published his work ‘De la loi du contraste simultané des couleurs’, which states that colors influence each other according to their location. In the 1940s, Suzanne Caygill, a fashion designer, highlighted the relationship between personality and style based on the four seasons...
Read moreFashion passes, luxury remains
By Aurélie Perrin |We hear and read everywhere that luxury has changed. Has it really? The hallmarks of luxury resemble what they were yesterday: excellence, exception and emotion. So what changes are we talking about? And, at the end of the day, what is luxury? The best that an era has to offer If we refer only to its Latin etymology, “luxus”, luxury could be defined by everything that is out of place, on the fringe...
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