personalization

Customization: 7 Tips From Industry Experts

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A simple introduction to customization Customization is defined as the act of modifying the supply chain to deliver goods and services which are adapted to satisfy a specific customer’s needs. As the world’s largest supplier[1] of athletic shoes and apparel, Nike already had a worldwide reach, yet unfortunately they were losing touch with the end consumers...

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Customization: 7 Tips From Industry Experts

Luxury 4.0: A new concept that is secretly reshaping luxury marketing

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Let’s start with Industry 4.0 Characterized by advanced technologies such as big data, smart factories, 3d technology, Artificial Intelligence, the internet of things, robots, advanced algorithms and machine learning, the 4th industrial revolution is happening as we speak and is triggering changes in industries and reshaping the way that companies manufacture products and the way that customers search for, engage with and shop for products...

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Luxury 4.0: A new concept that is secretly reshaping luxury marketing

Guerlain continues the adventure of online personalization

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View this post on Instagram A post shared by Guerlain (@guerlain) We all desire to have our individuality recognized and our aspirations taken into account. This is why brands are strongly committed to the personalization of their products and services...

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Guerlain continues the adventure of online personalization