Luxury business is now embracing 3D technologies to bring innovative products and services to its high-end customers.
We hear and read everywhere that luxury has changed. Has it really? The hallmarks of luxury resemble what they were yesterday: excellence, exception and emotion. So what changes are we talking about? And, at the end of the day, what is luxury? The best that an era has to offer If we refer only to its Latin etymology, “luxus”, luxury could be defined by everything that is out of place, on the fringe...Read more
Virtual try-on catching on? Virtual try-on technology enables customers to try on products using their camera equipped devices such as mobile phones. With the help of Augmented Reality, users may contextually visualize the item in which they are interested, interacting and confirming the style, the size and the fit before making a purchase...Read more
Introduction to digital marketing Digital marketing trends are consistently shaping the luxury industry, brands, consumers, influencers and so on. For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...Read more
A brief of this bankruptcy On May 7, in the midst of the coronavirus pandemic, the luxury retailer behind brands like Neiman Marcus, Bergdorf Goodman, Mytheresa, Horchow and Last Call, Neiman Marcus Group filed for bankruptcy. This act invoked Chapter 11 of the U.S. Bankruptcy Code, which means that the company will undergo reorganization of affairs, debts and assets and formulate a plan to overcome its financial issues, without necessarily closing stores...Read more
3D technology is an emerging sector that is being embraced by business nowadays, to improve the shopping experience as well as to simplify the working process, applications of 3d technologies include 3D modeling, 3D printing, 3D visualization, 3D display and so on. This article is aimed to figure out how such technologies have integrated into business, especially the sector of luxury, while contemplating on its growing significance, trends and advantages...Read more