Photorealism
We have worked hand in hand with Baume experts to create the most realistic 3D models as possible.
Baume is the latest-born brand in the Richemont group, bringing new perspectives to the watchmaking market. With its e-commerce and an eco-friendly approach, Baume offers highly customizable watches (hands, straps, dial, casing, engraving).
With over 2,000 possible combinations, its goal is to provide customers with a state-of-the-art digital tool to enable them to create their dream watch in 3D.
Our 3D configurator is completely embedded in the e-commerce site and enables each user to create their own fully customized watch design. The products are sold online and made to measure once the order is placed.
We have worked hand in hand with Baume experts to create the most realistic 3D models as possible.
Can’t wait to test it by yourself? Explore the experience in real conditions !
Launch websiteOn the occasion of the Viva Technology fair, we developed an innovative customer experience that blends physical and digital interfaces.
A touch screen terminal offers the possibility to configure your watch at a pop-up shop. Users can then save their design on a connected paper wristband (NFC).
Connect your smartphone to your wristband to visualize your watch directly on your wrist. You can choose to bring further changes to the design or complete your purchase.
BAUME has partnered with Hapticmedia to develop its configurator and implement its augmented reality solution. The results of these technological innovations are spectacular: 3D rendering that is virtually identical to the physical watch; perfect fluidity for increased configurator user-friendliness; and an augmented reality wristband that enables customers to try on their watch without physically handling it. Hapticmedia understood our needs, both in terms of design and customer experience, and came up with very inventive ways to develop them!
Head of BAUME