Retail trends 2020: tips and tricks for luxury brands during the holiday season

By |

While the COVID-19 crisis has impacted overall spending, it seems that the holidays aren’t canceled. As Deloitte’s 2020 Holiday Surveys show, consumers are resilient and will adapt their shopping behaviors to these new times, some directing even more money for at-home celebrations. How does this new Christmas shopping landscape look like?..

Read more
Retail trends 2020: tips and tricks for luxury brands during the holiday season

The definitive guide to esports marketing: Everything you need to know in 2020

By |

This article is aimed to discuss esports marketing, its genres and events, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy. The esports marketing ecosystem: players, events and influencers According to McKinsey, the term “esports” is defined as “a specific subset of online gaming with a focus on the competition between human players – both amateurs and professionals – in a video or computer game with predefined rules”...

Read more
The definitive guide to esports marketing: Everything you need to know in 2020

Gamification marketing 101: Everything you need to know

By |

What is gamification and where is it used? In their 2012 paper “Defining Gamification - A Service Marketing Perspective”, Kai Huotari and Juho Hamari refer to gamification as “a process of enhancing a service with affordances for gameful experiences in order to support users’s overall value creation.” Indeed, gamification means using game related elements and principles in non-game situations to attract users and increase engagement and retention...

Read more
Gamification marketing 101: Everything you need to know

Product configurator comparison: Sketchfab vs Wanadev vs Hapticmedia

By |

At Hapticmedia, we know our clients have a wide array of options when it comes to building their own online 3D product configurator for e-commerce. Indeed, making this choice might seem quite difficult and intimidating, especially if you don’t have the necessary information. What makes an excellent product configurator? A great product configurator showcases the outstanding features of your products from a 360 degree angle, creates an engaging and immersive digital shopping experience, with the help of online personalization, 3D modeling and visualization technology, Augmented Reality, virtual try on, omni channel strategy, engraving and so on, while ensuring safety, agility, light weight, web speed, excellent support and customer services...

Read more
Product configurator comparison: Sketchfab vs Wanadev vs Hapticmedia

Why and how to adopt an online 3D product configurator for eCommerce that will increase your sales?

By |

A 3D product configurator offers an interactive and engaging online shopping experience that converts 3D product configurators are interactive digital marketing tools powered by live 3D models to allow customers to visualize and personalize products as they want, enabling users to watch their adjustments and receive estimates of the costs based on the customizations, which in the end leads to a more engaging client relationship...

Read more
Why and how to adopt an online 3D product configurator for eCommerce that will increase your sales?

How to adopt engraving for eCommerce: a simple way to offer customized products

By |

Engraving is the world’s oldest and most popular technique to offer customized products. To take advantage of this technique as well as the trend of personalization, brands are now thinking about adopting engraving for eCommerce, supported by 3D Visualization or Augmented Reality technology to increase conversions and thus revenues. Consumers appreciate customized products The growing trends of purchasing a custom-made product can be reflected by increasing shopping demands towards it...

Read more
How to adopt engraving for eCommerce: a simple way to offer customized products

Changing consumer behaviors during coronavirus: 6 consumer trends and 1 to-do list

By |

Even before the COVID-19 crisis, luxury brands were adopting new channels and tools to satisfy their ever-changing luxury consumers, who are becoming younger, more oriented towards a memorable shopping experience and in a constant quest for products that respect their unique values. And then the pandemic takes place with a series of repercussions, which is not only impacting our incomes and financial stability but also changing consumer behaviors and shopping patterns...

Read more
Changing consumer behaviors during coronavirus: 6 consumer trends and 1 to-do list

How to Improve Your Blogging Strategy Using AMP Technology

By |

In 1895, radio communication was proven possible. After 65 years, the first functioning prototype of the internet came with the creation of the Advanced Research Projects Agency Network (ARPANET). The internet was then made available for public use along with the World Wide Web in 1991, just 31 years after ARPANET made its debut...

Read more
How to Improve Your Blogging Strategy Using AMP Technology

6 digital marketing trends in the luxury industry 2020

By |

Introduction to digital marketing Digital marketing trends are consistently shaping the luxury industry, brands, consumers, influencers and so on. For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...

Read more
6 digital marketing trends in the luxury industry 2020

A detailed guide to CPQ for marketers

By |

What is CPQ? If you are looking for a CPQ definition, you should know that CPQ stands for “configure, price, quote”. It is a technical solution that allow sales professionals to customize an offer and provide real time prices for clients. A simplified 3D CPQ demonstration provided by luxury brand Lolo Chatenay and tech startup Hapticmedia...

Read more
A detailed guide to CPQ for marketers