Blog: Digital Trends and Innovations

Augmented Reality Marketing is a new technique where businesses integrate the advanced AR technology to marketing and sales activities. It is now embraced, in the luxury industry especially, as an efficient tool to enhance the connectivity with their customers and therefore increase online sales.

While people used to walk around in the malls and select a shop that looked the most appealing to them, they are now roaming the webpages and searching the e-commerce sites where they expect to find the best experience.

Similar to the brick and mortar stores, presentation is everything for e-commerce performance. Failure to offer an adequate shopping experience may cause customers to leave within seconds, especially when they have other options available on their fingertips.

In the year 2017, Saetang conducted a study and stated that good user experience would not only encourage the customers to buy the products but also inspire them to recommend the e-commerce site to others.

Hence, it is vital to design your e-commerce site in a way that is not only eye-catching but also offers the best user interaction to provide the optimal customer engagement.

For ages, storytelling was an effective way to capture history. Over time, stories started to pass by word of mouth and then through the written word.

Today, most of our modern storytelling happens through technology. It also has a different purpose. When it’s done right, storytelling can serve as one of the most effective and authentic ways to raise awareness about your brand.

We hear and read everywhere that luxury has changed. Really? The markers of luxury, however, still appear remarkably similar to what they were yesterday: excellence, exception, and emotion. So what changes are we talking about? How is the customer experience being highlighted?

This article on "2D VS 3D" compares 2 most popular methods to showcase products in ecommerce websites- 2d images and 3d models, in terms of customer engagement and conversion rates.