Blog: Digital Trends and Innovations

Augmented Reality Marketing is a new technique where businesses integrate the advanced AR technology to marketing and sales activities. It is now embraced, in the luxury industry especially, as an efficient tool to enhance the connectivity with their customers and therefore increase online sales.

While people used to walk around in the malls and select a shop that looked the most appealing to them, they are now roaming the webpages and searching the e-commerce sites where they expect to find the best experience.

Similar to the brick and mortar stores, presentation is everything for e-commerce performance. Failure to offer an adequate shopping experience may cause customers to leave within seconds, especially when they have other options available on their fingertips.

In the year 2017, Saetang conducted a study and stated that good user experience would not only encourage the customers to buy the products but also inspire them to recommend the e-commerce site to others.

Hence, it is vital to design your e-commerce site in a way that is not only eye-catching but also offers the best user interaction to provide the optimal customer engagement.

Many of the biggest companies in the world are using neuromarketing right now, to dive into consumers’ minds and to understand how they respond to external triggers and how instincts work. Names like Microsoft, Pepsi, Daimler, Mercedes Benz have been investing in the practice to test designs, products and advertisements, while luxury brands are looking for a new way to convey messages, pushing exclusivity, elegance and user experiences more and more innovative.