Baccarat

Baccarat 3D chandelier

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My Baccarat Studio

Between craftsmanship and tradition, Baccarat has always made tailor-made products for its customers. Today, the brand is taking a new step forward by calling on the expertise of Hapticmedia to offer a new digital sales support tool deployed in its 90 boutiques.


Baccarat red chandelier Baccarat golden chandelier

Mission

My Baccarat Studio allows customers to discover the entire range of Baccarat lighting fixtures, to create a 100% unique chandelier and to visualize it in their interiors through a unique in-store experience.


Features

This solution is designed to help customers visualize all the personalization possibilities offered by the brand, thanks to a realistic real-time 3D display and an intuitive interface. Luxury and digital cohabit to bring real added value to the customer experience.


01

Simulation

We paid particular attention to the rendering of the Baccarat crystal, which is intended to be as close to reality as possible.

02

Customization

Whether it is the size, the number of lights, the colour of the crystal or the presence of accessories: everything is customizable.

03

Positioning in the environment

It is possible to place the customized chandelier in the customer's environment, intuitively, with the help of a picture of his interior.

04

Sales tool

By showing the extent of the brand's choice and allowing the customer to visualize the customized chandelier in his environment.

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