virtual try on

Responding to the rise of sneaker culture: customization, virtual try on, and influencer marketing

By |

The rise of sneaker culture: a billion dollar industry Ever since the XIXth century, sneakers have been more than just shoes. They represent a cultural statement, a way of communicating identity, class, race, principles and status. The movement is getting so much attention that the world developed a term for enthusiasts that collect and trade sneakers - sneakerheads...

Read more
Responding to the rise of sneaker culture: customization, virtual try on, and influencer marketing

Farfetch's digital strategy: digital luxury, virtual try on, influencer marketing, UGC, Generation Z...

By |

Multibrand luxury stores have been focused on marketing innovation and creating new digital shopping experiences. One of the names that has made an impact on the landscape has been Farfetch, the British-Portuguese fashion retailer founded in 2007 by José Neves, an entrepreneur known for his activity with fashion start-ups. The concept behind Farfetch is to create a structure that would bridge the gap between physical and digital retail by supporting luxury brands worldwide...

Read more
Farfetch's digital strategy: digital luxury, virtual try on, influencer marketing, UGC, Generation Z...

Virtual Try-on: The Next Big Thing in Luxury Business

By |

Virtual try-on catching on? Virtual try-on technology enables customers to try on products using their camera equipped devices such as mobile phones. With the help of Augmented Reality, users may contextually visualize the item in which they are interested, interacting and confirming the style, the size and the fit before making a purchase...

Read more
Virtual Try-on: The Next Big Thing in Luxury Business