Blog: Digital Trends and Innovations

Decode the future of commerce with our experts. On the agenda: our analysis of the latest trends in 3D configurators, virtual try-on, product digitalization, and the world of e-commerce.

Is 3D printing transforming the architectural modeling business?
By John Victor | June 30, 2019
When it comes to rapid prototyping, there is no better or more popular way than adopting 3D printing technology.
This is one of the biggest reasons why the architecture industry nowadays is so keen on embracing 3D printers to make intricate scale models that are simply perfect for all sorts of architectural projects.
3D printing quickly found multiple different applications in 3D architectural model making.
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How Luxury Brands Combine Colorimetry and Virtual Try-On to Increase Sales
By Sabrina Khadivi | November 25, 2025
While social media popularized the concept of 'seasonal color analysis' and wardrobe curation, new technologies like Virtual Try On are taking this personalization to an entirely new level. It elevates the user experience by allowing shoppers to visualize their unique, customized designs on themselves in real-time instantly bridging the gap between imagination and reality.
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Luxury 4.0 in 2026: How AI, Personalization and Immersive Commerce are transforming Luxury Marketing
By Sabrina Khadivi | July 7, 2026
The luxury market is rapidly shifting toward younger buyers (Gen Z and "HENRYs"—High-Earners-Not-Rich-Yet). To survive, legacy brands are adopting Luxury 4.0, replacing traditional methods with cutting-edge digital experiences.
3 Key Takeaways
The global luxury market is massive, hitting €1.44 trillion and heading toward €2.5 trillion by 2030. Digital touchpoints now influence 75% of all luxury purchases.
Brands like Tiffany & Co. and Fred are using 3D product configurators, and Augmented Reality (AR) virtual try-ons to let consumers co-design and visualize products in real-time.
Personalized digital experiences directly result in larger basket sizes for 40% of marketing executives and higher long-term customer loyalty.
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Blog: Digital Trends and Innovations

Is 3D printing transforming the architectural modeling business?

How Luxury Brands Combine Colorimetry and Virtual Try-On to Increase Sales

Luxury 4.0 in 2026: How AI, Personalization and Immersive Commerce are transforming Luxury Marketing