omnichannel

Omnichannel Marketing 101: Why it? Why today?

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What is omnichannel marketing? Source: Lowe location based computing app The concept: integration and synergy The marketing world defines omnichannel as “a cross-channel approach to sales that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store”...

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Omnichannel Marketing 101: Why it? Why today?