luxury brands

The definitive guide to esports marketing: Everything you need to know in 2020

By |

This article is aimed to discuss esports marketing, its genres and events, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy. The esports marketing ecosystem: players, events and influencers According to McKinsey, the term “esports” is defined as “a specific subset of online gaming with a focus on the competition between human players – both amateurs and professionals – in a video or computer game with predefined rules”...

Read more
The definitive guide to esports marketing: Everything you need to know in 2020

Impacts of COVID-19 on the luxury market and how to reboost

By |

Impacts: Dramatic drop and late recover The coronavirus pandemic has strongly impacted the first quarter of 2020, affecting the luxury industry to its core. Signs of a huge influence started in January, when the virus was striking China, the countryresponsible for 90% of the 2019 global luxury market growth and 35% of overall luxury sales...

Read more
Impacts of COVID-19 on the luxury market and how to reboost

Luxury Brands in The New Age

By |

The ever increasing luxury goods market and its competition in the digital age For the past years, the luxury goods market has been increasing both in sales and in opportunities. According to McKinsey research, in 2018 its value has been 330 billion Euros and it is expected to reach 430 billion Euros, in 2025...

Read more
Luxury Brands in The New Age