Mass customization

Mass Customization: The new path for luxury industry?

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Mass customization is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants while keeping costs at a low level. This concept makes the most of both personalization and mass production, which leads to a cost-efficient manufacturing system. Introduction From hammering nails into individual tools to a massive number of identical cars in a matter of minutes, the industrial revolution has brought us a long way...

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Mass Customization: The new path for luxury industry?

Customization: 7 Tips From Industry Experts

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A simple introduction to customization Customization is defined as the act of modifying the supply chain to deliver goods and services which are adapted to satisfy a specific customer’s needs. As the world’s largest supplier[1] of athletic shoes and apparel, Nike already had a worldwide reach, yet unfortunately they were losing touch with the end consumers...

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Customization: 7 Tips From Industry Experts

Guerlain continues the adventure of online personalization

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View this post on Instagram A post shared by Guerlain (@guerlain) We all desire to have our individuality recognized and our aspirations taken into account. This is why brands are strongly committed to the personalization of their products and services...

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Guerlain continues the adventure of online personalization