sneaker virtual try on

Responding to the rise of sneaker culture: customization, virtual try on, and influencer marketing

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The rise of sneaker culture: a billion dollar industry Ever since the XIXth century, sneakers have been more than just shoes. They represent a cultural statement, a way of communicating identity, class, race, principles and status. The movement is getting so much attention that the world developed a term for enthusiasts that collect and trade sneakers - sneakerheads...

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Responding to the rise of sneaker culture: customization, virtual try on, and influencer marketing