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A huge market potential and accelerated adoption Live content has been appealing to audiences even since the age of television, as it creates the fear of missing out. Unsurprisingly, the live streaming market hit as high as $545 billion in 2018, according to Deloitte. As the online business has grown significantly in recent years with an increasing audience, live streaming is becoming one of the most sought after tools, especially in regions where e-commerce is a common practice...

Let’s start with Industry 4.0 Characterized by advanced technologies such as big data, smart factories, 3d technology, Artificial Intelligence, the internet of things, robots, advanced algorithms and machine learning, the 4th industrial revolution is happening as we speak and is triggering changes in industries and reshaping the way that companies manufacture products and the way that customers search for, engage with and shop for products...

Today’s consumers no longer buy a product or service, but an experience. This is even more true in the luxury sector, where 40% of consumers want more personalization. 57.2% of worldwide millennials interviewed replied “Yes, definitely!” to the question “Would you be willing to pay more for a high-end fashion or luxury item that was personalised to you?..

Impacts: Dramatic drop and late recover The coronavirus pandemic has strongly impacted the first quarter of 2020, affecting the luxury industry to its core. Signs of a huge influence started in January, when the virus was striking China, the country responsible for 90% of the 2019 global luxury market growth and 35% of overall luxury sales...

Up until about ten years ago, the designers of the illustrious crystal house Baccarat used to draw their incredible chandeliers by hand. Since then, 3D technology has replaced the pencil in design offices. Today, a new revolution is taking place in this institution born more than 150 years ago: 3D virtualization and configuration...

We all desire to have our individuality recognized and our aspirations taken into account. This is why brands are strongly committed to the personalization of their products and services. Now at the heart of marketing strategies, this approach is becoming a valuable asset for customer satisfaction and loyalty. In luxury boutiques this experience is already very successful, it is much more complex to recreate it on an e-commerce site...

This article has been updated in July 2024 by Sabrina KHADIVI. The luxury marketing landscape has been changing consistently for the past decade and the evolution continues at a fast pace. As the average age of luxury consumers is decreasing, their shopping patterns are changing as well and, for the first time in decades, brands are finding it necessary to reexamine their strategies and adjust to what Millennials and Generation Z members expect from them...

The in-store experience as the most influential factor of a luxury purchase We have all heard about the importance of e-commerce in today’s retail landscape due to the impacts of the digital generation. As seen in Deloitte’s 2019 Consumer Survey Report, interviewees expresses expectations to spend 36% of their budget in store, compared to 59% online, while more than half, i...

This article was updated in October 2024 by Sabrina KHADIVI. Luxury marketing is a series of concepts and acts based on the “dream value” as well as the traditional STP model and 6Ps, designed to promote pricey, unique and exclusive products or services to high end consumers. Overview of Luxury marketing and high end market trends Marketing strategy in the luxury business is constructed around the dream value and what customer experiences bring, the segmenting-targeting-positioning model and 7 pillars that most professionals know:..

This article has been updated in March 2024 by Sabrina KHADIVI. For ages, storytelling was an effective way to capture history. Over time, stories started to pass by word of mouth and then through the written word. Today, most of our modern storytelling happens through technology. It also has a different purpose...