Blog: Digital Trends and Innovations
Decode the future of commerce with our experts. On the agenda: our analysis of the latest trends in 3D configurators, virtual try-on, product digitalization, and the world of e-commerce.
Why Customer Perception Matters and How to Improve it?
By Yahong Zhang, Sabrina Khadivi | March 5, 2024
In a highly competitive world, where differentiating your product or service through objective, functional attributes is becoming increasingly difficult, marketers are focusing their efforts on customer perception and more precisely on CX (customer experience), a topic of high interest that stands behind some of the greatest marcom campaigns of the past years, in all industries, both B2B and B2C.
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How to adopt engraving for eCommerce: a simple way to offer customized products
By Yahong Zhang | September 9, 2020
Engraving is the world’s oldest and most popular technique to offer customized products. To take advantage of this technique as well as the trend of personalization, brands are now thinking about adopting engraving for eCommerce, supported by 3D Visualization or Augmented Reality technology to increase conversions and thus revenues.
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Industry 4.0: what it is and how it will change the world as we know it
By Yahong Zhang | January 26, 2020
The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before.
For example, smart factories, the internet of things, robots, location detection technologies, advanced human-machine interfaces, 3D printing, augmented reality, big data, and 3D technology are reshaping the way that companies produce products and the way that customers search for, engage with, and shop for products.
All of these changes are resulting in the creation of “Industry 4.0.”
Industry 4.0 is a brand-new wave that will redefine the way business is done in the coming decades. However, in order to properly understand how Industry 4.0 is changing business, one needs to understand the first three industrial revolutions.
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Direct to consumer: Everything to know as a luxury marketer
By Yahong Zhang | May 24, 2021
Direct to consumer, also known as DTC or D2C, is an eCommerce strategy which enables manufacturers and brands to sell directly to consumers, without passing through the reseller or retailer.
In traditional commerce, manufacturers have a B2B approach, where the flow goes wholesalers-distributors-retailers-consumers. In the DTC model, the manufacturer uses its own channels - website, social media -, as well as advertising and marketing techniques to communicate directly to the consumers and sell their products without intermediaries.
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6 techniques that will make you an in-store marketing expert
By Yahong Zhang | February 16, 2020
We have all heard about the importance of e-commerce in today’s retail landscape due to the impacts of the digital generation. As seen in Deloitte’s 2019 Consumer Survey Report, interviewees expresses expectations to spend 36% of their budget in store, compared to 59% online, while more than half, i.e. 54% said that they preferred online shopping experiences to offline.
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Omnichannel Marketing 101: Why it? Why today?
By Yahong Zhang | November 30, 2019
The marketing world defines omnichannel as "a cross-channel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store”.
In comparison with multichannel, where each medium is treated as an independent silo with its own strategy, omnichannel starts from an umbrella strategy that integrates all channels, platforms, media, resources and tools to gain synergy and co-create a full customer experience that drives conversions.
Omnichannel revolves around consumers and their customer journey across different platforms and devices. The aim is to align the objectives, messages, tools and approaches to ensure that each channel complements one another as a part of the same red thread and therefore brings out the best of the overall strategy.
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