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A 3D product configurator offers an interactive and engaging online shopping experience that converts 3D product configurators are interactive digital marketing tools powered by live 3D models to allow customers to visualize and personalize products as they want, enabling users to watch their adjustments and receive estimates of the costs based on the customizations, which in the end leads to a more engaging client relationship...

Engraving is the world’s oldest and most popular technique to offer customized products. To take advantage of this technique as well as the trend of personalization, brands are now thinking about adopting engraving for eCommerce, supported by 3D Visualization or Augmented Reality technology to increase conversions and thus revenues. Consumers appreciate customized products The growing trends of purchasing a custom-made product can be reflected by increasing shopping demands towards it...

Even before the COVID-19 crisis, luxury brands were adopting new channels and tools to satisfy their ever-changing luxury consumers, who are becoming younger, more oriented towards a memorable shopping experience and in a constant quest for products that respect their unique values. And then the pandemic takes place with a series of repercussions, which is not only impacting our incomes and financial stability but also changing consumer behaviors and shopping patterns...

In 1895, radio communication was proven possible. After 65 years, the first functioning prototype of the internet came with the creation of the Advanced Research Projects Agency Network (ARPANET). The internet was then made available for public use along with the World Wide Web in 1991, just 31 years after ARPANET made its debut...

Introduction to digital marketing Digital marketing trends are consistently shaping the luxury industry, brands, consumers, influencers and so on. For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...

What is CPQ? If you are looking for a CPQ definition, you should know that CPQ stands for “configure, price, quote”. It is a technical solution that allow sales professionals to customize an offer and provide real time prices for clients. A simplified 3D CPQ demonstration provided by luxury brand Lolo Chatenay and tech startup Hapticmedia...

Large usage of social media in China We Are Social Digital 2020 issued in January, positions China as the second fastest growing market as far as Internet penetration is concerned, with a 23% increase compared to last year, namely an Internet population of 840 million as the largest online community...

A brief of this bankruptcy On May 7, in the midst of the coronavirus pandemic, the luxury retailer behind brands like Neiman Marcus, Bergdorf Goodman, Mytheresa, Horchow and Last Call, Neiman Marcus Group filed for bankruptcy. This act invoked Chapter 11 of the U.S. Bankruptcy Code, which means that the company will undergo reorganization of affairs, debts and assets and formulate a plan to overcome its financial issues, without necessarily closing stores...

This article is about 3D configurator, its mechanism, benefits, applications and successful users cases with testimonials. Click here to jump to the case studies of Guerlain, Baume and Schmidt. 3D is transforming the view of a wide range of fields globally. Interactive 3D is offering better ways to answer the key question every customer has: “Is this product going to be exactly what I want?..

It is a well known fact that companies are now trying to cooperate with influencers to have brands endorsed and get product placement on their communication channels, such as social networks, websites and blogs. Brands from certain sectors are especially interested in this strategy, namely luxury, lifestyle, beauty, travel, cooking, finance, health and wellbeing...