Blog: Digital Trends and Innovations

• Customization: 7 Tips From Industry Experts

  By Yahong Zhang | January 28, 2021

  

  Customization is defined as the act of modifying the supply chain to deliver goods and services which are adapted to satisfy a specific customer's needs.

  As the world’s largest supplier of athletic shoes and apparel, Nike already had a worldwide reach, yet unfortunately they were losing touch with the end consumers. That's when they found out that something needed to be done to optimize the direct-to-customer (DTC) sales channel.

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• Luxury trends in 2024: 20 figures that you need to know

  By Yahong Zhang, Sabrina Khadivi | July 2, 2024

  

  The luxury marketing landscape has been changing consistently for the past decade and the evolution continues at a fast pace. As the average age of luxury consumers is decreasing, their shopping patterns are changing as well and, for the first time in decades, brands are finding it necessary to reexamine their strategies and adjust to what Millennials and Generation Z members expect from them.

  At Hapticmedia, we are consistently writing about innovations and trends on our blog; however, in this piece, we decided to approach luxury marketing starting from the relevant figures.

  No matter which sector it is, marketing is always based on data and we consider that the following 20 figures do an excellent job helping us get a better understanding of the luxury market:

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• Everything You've Ever Wanted to Know About Digitalization

  By Yahong Zhang | December 21, 2020

  

  Digitalization is described by Gartner as “the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.”

  For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity.

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• The definitive guide to esports marketing: Everything you need to know in 2020

  

  This article is aimed to discuss esports marketing, its genres and events, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy.

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• Artificial intelligence in marketing: History, definition, types, examples and benefits

  By Yahong Zhang, Sabrina Khadivi | May 1, 2024

  

  AI technology helps to not only increase revenues, but also improves conversion rates and customer experiences for online shopping. According to a research by Evergage, when it comes to the benefits of AI-powered personalization, 63% of respondents mentioned increased conversion rates, while 61% confirmed better customer experiences.

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• Customer Journey: It’s Not as Difficult as You Think

  By Yahong Zhang | December 23, 2019

  

  Today almost every customer-oriented and data- driven organization takes advantage of the customer journey to understand consumer demands and ultimately improve shopping experience. Understanding the newest trends that have been proven to deliver a seamless shopping experience will make life easier for both marketers and consumers.

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