Blog: Digital Trends and Innovations

• Luxury 4.0: A new concept that is secretly reshaping luxury marketing

  By Yahong Zhang | April 28, 2020

  

  Characterized by advanced technologies such as big data, smart factories, 3d technology, Artificial Intelligence, the internet of things, robots, advanced algorithms and machine learning, the 4th industrial revolution is happening as we speak and is triggering changes in industries and reshaping the way that companies manufacture products and the way that customers search for, engage with and shop for products.

  The main driver of Industry 4.0 is the digitization and integration of vertical and horizontal value chains, of product and service offerings and of business models and customer access. Ultimately, Industry 4.0 will be fueled by the desire of companies to digitize as many components of their business as possible using breakthrough technologies.

  As is anticipated, Industry 4.0 enables companies to digitize and automate their businesses, while reducing the involvement of human workers in actual production processes, thus increasing both productivity and profits.

  In such a context, luxury marketers are expected to take their industries to the next level by ensuring that digitization becomes a source of smooth and personalized customer experiences.

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• How is Augmented Reality marketing related to your business?

  By Yahong Zhang | October 31, 2019

  Augmented Reality Marketing is a new technique where businesses integrate the advanced AR technology to marketing and sales activities. It is now embraced, in the luxury industry especially, as an efficient tool to enhance the connectivity with their customers and therefore increase online sales.

  While people used to walk around in the malls and select a shop that looked the most appealing to them, they are now roaming the webpages and searching the e-commerce sites where they expect to find the best experience.

  Similar to the brick and mortar stores, presentation is everything for e-commerce performance. Failure to offer an adequate shopping experience may cause customers to leave within seconds, especially when they have other options available on their fingertips.

  In the year 2017, Saetang conducted a study and stated that good user experience would not only encourage the customers to buy the products but also inspire them to recommend the e-commerce site to others.

  Hence, it is vital to design your e-commerce site in a way that is not only eye-catching but also offers the best user interaction to provide the optimal customer engagement.

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• Storytelling in E-commerce: From Passive Narrative to Active Co-Creation

  By Yahong Zhang, Sabrina Khadivi | November 17, 2025

  

  For ages, storytelling was an effective way to capture history. Over time, stories started to pass by word of mouth and then through the written word.

  Today, most of our modern storytelling happens through technology. It also has a different purpose. When it’s done right, storytelling can serve as one of the most effective and authentic ways to raise awareness about your brand.

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• Neuromarketing: how can it help you create an innovative user experience?

  By Yahong Zhang, Sabrina Khadivi | July 1, 2024

  

  Many of the biggest companies in the world are using neuromarketing right now, to dive into consumers’ minds and to understand how they respond to external triggers and how instincts work. Names like Microsoft, Pepsi, Daimler, Mercedes Benz have been investing in the practice to test designs, products and advertisements, while luxury brands are looking for a new way to convey messages, pushing exclusivity, elegance and user experiences more and more innovative.

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• New values of luxury: what customer experiences bring

  By Aurélie Perrin, Sabrina Khadivi | March 5, 2024

  

  We hear and read everywhere that luxury has changed. Really? The markers of luxury, however, still appear remarkably similar to what they were yesterday: excellence, exception, and emotion. So what changes are we talking about? How is the customer experience being highlighted?

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• 2D VS 3D: Which works better for your E-commerce?

  By Yahong Zhang | January 12, 2021

  

  This article on "2D VS 3D" compares 2 most popular methods to showcase products in ecommerce websites- 2d images and 3d models, in terms of customer engagement and conversion rates.

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