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Every year, new technological innovations emerge, allowing e-commerce to expand and optimize their businesses. These innovations play a crucial role in their development and prosperity, offering a range of opportunities to improve operational efficiency, boost sales growth, and provide an exceptional customer experience. Let’s explore the trends for 2024 and understand how these innovations are crucial for your e-commerce:..

What is colorimetry? It was in the 17th century that Michel-Eugène Chevreul, the famous French chemist, published his work ‘De la loi du contraste simultané des couleurs’, which states that colors influence each other according to their location. In the 1940s, Suzanne Caygill, a fashion designer, highlighted the relationship between personality and style based on the four seasons...

Vivtech : Europe’s biggest tech & start up event This june 15,16,17 and 18, Viva Technology fair comes back for a 6th edition in Paris Expo Porte de Versailles with another country of the year: India. VivaTech has always been a place where business meets innovation offering several opportunities to discover new trends, technologie and start ups shaping the future...

We asked, Maxime our 3D graphic designer, 4 questions about the project of personalized rings for Van Cleef & Arpels: Van Cleef & Arpels is a luxury french house founded in 1906. Today Van Cleef & Arpels sells timepieces, high jewelry and perfumes. With nature-inspired pieces, the brand has been able to differentiate itself and reserve a place of choice in jewelry creation...

Founded in 1830, Baume & Mercier perpetuates the excellence of Swiss watchmaking with its 190 years of know-how. The brand has created a place of choice in the market by offering its consumers elaborate designs and by putting timelessness and creativity at the center of their values. The Riviera watch : The Baume & Mercier Riviera is a watch first presented in 1973...

Manual by definition, the crafts are the subject of much praise. And for good reason, the precision of their gestures, their expertise transmitted from generation to generation, their creativity and quality of execution, as well as their technicality leave us in awe. Pillar of the reputation of the great luxury houses, these craftsmen work with the rarest and most difficult materials...

Our Agency We are a service and consultancy agency specialized in 3D. Our goal is to assist brands in creating digital experiences for their customers. Hugo : Product Strategist One of our strongest beliefs is that in order to create value, it is essential to create emotion. Our 3D experiences allow the customer to interact online with the product to better perceive its details, value and characteristics...

Required to reinvent themselves by a public that is less and less captive and more and more concerned about environmental issues; pushed by new agile entrants who look to the future: traditional luxury houses are forced to reconsider a number of supposedly inalienable assets. Forced to venture into territories that were, until recently, totally unknown to them, they are reinventing themselves today in order to hope to exist tomorrow...

This article was updated in March 2024 by Sabrina KHADIVI We hear and read everywhere that luxury has changed. Really? The markers of luxury, however, still appear remarkably similar to what they were yesterday: excellence, exception, and emotion. So what changes are we talking about? How is the customer experience being highlighted?..

What is direct to consumer? Direct to consumer, also known as DTC or D2C, is an eCommerce strategy which enables manufacturers and brands to sell directly to consumers, without passing through the reseller or retailer. In traditional commerce, manufacturers have a B2B approach, where the flow goes wholesalers-distributors-retailers-consumers. In the DTC model, the manufacturer uses its own channels - website, social media -, as well as advertising and marketing techniques to communicate directly to the consumers and sell their products without intermediaries...