Blog: Digital Trends and Innovations
Decode the future of commerce with our experts. On the agenda: our analysis of the latest trends in 3D configurators, virtual try-on, product digitalization, and the world of e-commerce.
3D Visualization: definition, use cases and benefits with real world case studies! (2025 update)
By Yahong Zhang, Ritesh Patil, Sabrina Khadivi | October 30, 2024
Over recent years, this technology has gained popularity and evolved into one of the most high-quality digital content to showcase products. This digital innovation is being used in many industries, and in this article you will know more about the definition, applications, benefits, different softwares and the future of this digital innovation.
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Future of Retail: Future is Phygital
By Yahong Zhang, Sabrina Khadivi | September 2, 2024
Ignore the future of retail for a minute. Way before the pandemic was declared, penetration of online retail was already quite high and on a growing trend, fostered by huge investments in apps and digital tools that aim to minimize consumers’ needs to interact with reps or try on each product.
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The Future of Footwear: How 3D & AR technology are reshaping the sneaker market
By Yahong Zhang, Sabrina Khadivi | October 14, 2025
The core challenge for brands is to stand out from the competition, and it is through experiences and more precisely digital ones. This article breaks down the two essential technologies your brand needs to stand out: 3D Configurator and Virtual Try On.
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Mass Customization: Definition, Goals and Real-World Examples
By Yahong Zhang, Sabrina Khadivi | March 31, 2026
Mass customization is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants while keeping costs at a low level. This concept makes the most of both personalization and mass production, which leads to a cost-efficient manufacturing system.
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How to reinvent the customer experience through design thinking
By Yahong Zhang | April 19, 2020
Today's consumers no longer buy a product or service, but an experience. This is even more true in the luxury sector, where 40% of consumers want more personalization.
57.2% of worldwide millennials interviewed replied “Yes, definitely!” to the question “Would you be willing to pay more for a high-end fashion or luxury item that was personalised to you?”, while another 35.2% answered “Maybe”.
Their top 4 reasons to do so were: to design something just for fun, to feel pride in creating and designing, to demonstrate creativity and to stand out from other people.
To ensure that they understand precisely consumer demands and provide a upgraded customer experience, brands are now committed to design thinking, where it requires rethinking the innovation process so that it is based on co-creation and the involvement of end users.
Taking into consideration the perspective of end users' experience, brands are able to design products or services in this way that generally delivers excellent performance while improving the brand image, as well as loyalty and acquisition rates.
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Virtual Try-on: The Next Big Thing in Luxury Business
By Yahong Zhang | March 4, 2021
Virtual try-on technology enables customers to try on products using their camera equipped devices such as mobile phones. With the help of Augmented Reality, users may contextually visualize the item in which they are interested, interacting and confirming the style, the size and the fit before making a purchase.
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