Luxury

Every year, new technological innovations emerge, allowing e-commerce to expand and optimize their businesses. These innovations play a crucial role in their development and prosperity, offering a range of opportunities to improve operational efficiency, boost sales growth, and provide an exceptional customer experience. Let’s explore the trends for 2024 and understand how these innovations are crucial for your e-commerce:..

What is colorimetry? It was in the 17th century that Michel-Eugène Chevreul, the famous French chemist, published his work ‘De la loi du contraste simultané des couleurs’, which states that colors influence each other according to their location. In the 1940s, Suzanne Caygill, a fashion designer, highlighted the relationship between personality and style based on the four seasons...

This article was updated in March 2024 by Sabrina KHADIVI We hear and read everywhere that luxury has changed. Really? The markers of luxury, however, still appear remarkably similar to what they were yesterday: excellence, exception, and emotion. So what changes are we talking about? How is the customer experience being highlighted?..

Virtual try-on catching on? Virtual try-on technology enables customers to try on products using their camera equipped devices such as mobile phones. With the help of Augmented Reality, users may contextually visualize the item in which they are interested, interacting and confirming the style, the size and the fit before making a purchase...

Introduction to digital marketing Digital marketing trends are consistently shaping the luxury industry, brands, consumers, influencers and so on. For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...

A brief of this bankruptcy On May 7, in the midst of the coronavirus pandemic, the luxury retailer behind brands like Neiman Marcus, Bergdorf Goodman, Mytheresa, Horchow and Last Call, Neiman Marcus Group filed for bankruptcy. This act invoked Chapter 11 of the U.S. Bankruptcy Code, which means that the company will undergo reorganization of affairs, debts and assets and formulate a plan to overcome its financial issues, without necessarily closing stores...

3D technology is an emerging sector that is being embraced by business nowadays, to improve the shopping experience as well as to simplify the working process, applications of 3d technologies include 3D modeling, 3D printing, 3D visualization, 3D display and so on. This article is aimed to figure out how such technologies have integrated into business, especially the sector of luxury, while contemplating on its growing significance, trends and advantages...