3D configuration
An application allowing the clients to view products from every angle and to customize them in an interactive and instantaneous way.
2D VS 3D: Which works better for your eCommerce?
By Yahong Zhang |This article on “2D VS 3D” compares 2 most popular methods to showcase products in ecommerce websites- 2d images and 3d models, in terms of customer engagement and conversion rates. Ecommerce is gaining increasing popularity The estimate of people shopping online today is about 2 billion. This is roughly 25 per cent of the world’s population, and those numbers are still growing massively By the end of 2021, e-commerce is expected to take over 17...
Read moreProduct configurator comparison: Sketchfab vs Wanadev vs Hapticmedia
By Yahong Zhang |At Hapticmedia, we know our clients have a wide array of options when it comes to building their own online 3D product configurator for e-commerce. Indeed, making this choice might seem quite difficult and intimidating, especially if you don’t have the necessary information. What makes an excellent product configurator? A great product configurator showcases the outstanding features of your products from a 360 degree angle, creates an engaging and immersive digital shopping experience, with the help of online personalization, 3D modeling and visualization technology, Augmented Reality, virtual try on, omni channel strategy, engraving and so on, while ensuring safety, agility, light weight, web speed, excellent support and customer services...
Read moreWhy and how to adopt an online 3D product configurator for eCommerce that will increase your sales?
By Yahong Zhang |A 3D product configurator offers an interactive and engaging online shopping experience that converts 3D product configurators are interactive digital marketing tools powered by live 3D models to allow customers to visualize and personalize products as they want, enabling users to watch their adjustments and receive estimates of the costs based on the customizations, which in the end leads to a more engaging client relationship...
Read moreLive streaming 101: What is it and why should marketers care?
By Yahong Zhang |A huge market potential and accelerated adoption Live content has been appealing to audiences even since the age of television, as it creates the fear of missing out. Unsurprisingly, the live streaming market hit as high as $545 billion in 2018, according to Deloitte. As the online business has grown significantly in recent years with an increasing audience, live streaming is becoming one of the most sought after tools, especially in regions where e-commerce is a common practice...
Read moreWith 3D virtualization, Baccarat now transmits its share of dreams via the digital tool
By Yahong Zhang |Up until about ten years ago, the designers of the illustrious crystal house Baccarat used to draw their incredible chandeliers by hand. Since then, 3D technology has replaced the pencil in design offices. Today, a new revolution is taking place in this institution born more than 150 years ago: 3D virtualization and configuration...
Read moreGuerlain continues the adventure of online personalization
By Yahong Zhang |We all desire to have our individuality recognized and our aspirations taken into account. This is why brands are strongly committed to the personalization of their products and services. Now at the heart of marketing strategies, this approach is becoming a valuable asset for customer satisfaction and loyalty. In luxury boutiques this experience is already very successful, it is much more complex to recreate it on an e-commerce site...
Read moreIndustry 4.0: what it is and how it will change the world as we know it
By Yahong Zhang |The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before. For example, smart factories, the internet of things, robots, location detection technologies, advanced human-machine interfaces, 3D printing, augmented reality, big data, and 3D technology are reshaping the way that companies produce products and the way that customers search for, engage with, and shop for products...
Read moreCustomer Journey: It’s Not as Difficult as You Think
By Yahong Zhang |Today almost every customer-oriented and data- driven organization takes advantage of the customer journey to understand consumer demands and ultimately improve shopping experience. Understanding the newest trends that have been proven to deliver a seamless shopping experience will make life easier for both marketers and consumers. What is it? Customer journey is the complete shopping process that a customer needs to go through to make a purchase, from idea generation to payment and reorder...
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