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The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before. For example, smart factories, the internet of things, robots, location detection technologies, advanced human-machine interfaces, 3D printing, augmented reality, big data, and 3D technology are reshaping the way that companies produce products and the way that customers search for, engage with, and shop for products...

The ever increasing luxury goods market and its competition in the digital age For the past years, the luxury goods market has been increasing both in sales and in opportunities. According to McKinsey research, in 2018 its value has been 330 billion Euros and it is expected to reach 430 billion Euros, in 2025...

What is UX and UI? In the digital age, the effectiveness of a product or service goes beyond bare minimum functionality. To satisfy technologically-empowered consumers, designers of products and services must employ user interface (UI) to offer them the highest possible user experience (UX). But what are UI and UX? In simple terms, the UI refers to the elements employed by users to interact with a product or service...

Today almost every customer-oriented and data- driven organization takes advantage of the customer journey to understand consumer demands and ultimately improve shopping experience. Understanding the newest trends that have been proven to deliver a seamless shopping experience will make life easier for both marketers and consumers. What is it? Customer journey is the complete shopping process that a customer needs to go through to make a purchase, from idea generation to payment and reorder...

3D technology is an emerging sector that is being embraced by business nowadays, to improve the shopping experience as well as to simplify the working process, applications of 3d technologies include 3D modeling, 3D printing, 3D visualization, 3D display and so on. This article is aimed to figure out how such technologies have integrated into business, especially the sector of luxury, while contemplating on its growing significance, trends and advantages...

What is omnichannel marketing? Source: Lowe location based computing app The concept: integration and synergy The marketing world defines omnichannel as “a cross-channel approach to sales that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store”...

What is Agile? The word “agile” signifies the capability to keep things in motion with ease and without any hurdles. It is meant to showcase the adaptiveness and response to change, which is an important concept in this approach. In software development process, for example, it indicates the smooth running of the process, which in this industry has presented a different working approach with some unique pivotal points...

Technology is constantly evolving, which means that, nowadays more than ever before marketers have a wide array of tools and tactics they can use to their advantage to create engaging and memorable customer experiences that convert and drive sales. One of the most talked about, in recent years has been the chatbot, a digitized invention meant to create a bridge between artificial intelligence and humans, with the purpose of contributing to a more interactive and efficient customer relationship...

Augmented Reality Marketing is a new technique where businesses integrate the advanced AR technology to marketing and sales activities. It is now embraced, in the luxury industry especially, as an efficient tool to enhance the connectivity with their customers and therefore increase online sales. While people used to walk around in the malls and select a shop that looked the most appealing to them, they are now roaming the webpages and searching the e-commerce sites where they expect to find the best experience...

This article was updated in March 2024 by Sabrina KHADIVI What is customer perception? In a highly competitive world, where differentiating your product or service through objective, functional attributes is becoming increasingly difficult, marketers are focusing their efforts on customer perception and more precisely on CX (customer experience), a topic of high interest that stands behind some of the greatest marcom campaigns of the past years, in all industries, both B2B and B2C...