Blog: Digital Trends and Innovations
Decode the future of commerce with our experts. On the agenda: our analysis of the latest trends in 3D configurators, virtual try-on, product digitalization, and the world of e-commerce.
What can luxury brands learn from Gucci's digital strategy?
By Yahong Zhang, Sabrina Khadivi | May 1, 2024
Jean François Palus as new CEO and Sabato De Sarno as new Creative Director, Gucci has managed to implement a marketing strategy targeted at Generation Z, i.e., the group of consumers with apparently low buying powers but high influences.
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3D Technology In Business: Bringing Imagination to Life
By Yahong Zhang | December 9, 2019
3D technology is an emerging sector that is being embraced by business nowadays, to improve the shopping experience as well as to simplify the working process, applications of 3D technologies include **_3D modeling, 3D printing, 3D visualization, 3D display and so on.
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Is 3D printing transforming the architectural modeling business?
By John Victor | June 30, 2019
When it comes to rapid prototyping, there is no better or more popular way than adopting 3D printing technology.
This is one of the biggest reasons why the architecture industry nowadays is so keen on embracing 3D printers to make intricate scale models that are simply perfect for all sorts of architectural projects.
3D printing quickly found multiple different applications in 3D architectural model making.
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How Luxury Brands Combine Colorimetry and Virtual Try-On to Increase Sales
By Sabrina Khadivi | November 25, 2025
While social media popularized the concept of 'seasonal color analysis' and wardrobe curation, new technologies like Virtual Try On are taking this personalization to an entirely new level. It elevates the user experience by allowing shoppers to visualize their unique, customized designs on themselves in real-time instantly bridging the gap between imagination and reality.
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