Blog: Digital Trends and Innovations

• UX: what is it and how can you succeed at it?

  By Yahong Zhang | December 30, 2019

  

  In the digital age, the effectiveness of a product or service goes beyond bare minimum functionality. To satisfy technologically-empowered consumers, designers of products and services must employ user interface (UI) to offer them the highest possible user experience (UX).

  But what are UI and UX? In simple terms, the UI refers to the elements employed by users to interact with a product or service. It can be either physical elements such as keyboards, mouse, and buttons or in non-physical forms like pages, screens, icons, and lights that users may interact with to use digital products or services.

  On the other hand, UX is the satisfaction and internal experience acquired by users as they interact with every aspect of products and services offered by a company.

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• Influencer marketing 3.0: new tech, live commerce, virtual influencers and more

  By Yahong Zhang | May 7, 2020

  

  It is a well known fact that companies are now trying to cooperate with influencers to have brands endorsed and get product placement on their communication channels, such as social networks, websites and blogs. Brands from certain sectors are especially interested in this strategy, namely luxury, lifestyle, beauty, travel, cooking, finance, health and wellbeing.

  This is possible since influencers have a way to impact consumer behaviors and purchasing decisions, using their power, authority and credibility. It is a mix of testimonial advertising and the sort of contamination that helps companies capitalize on the trust and reputation of their endorsers.

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• Luxury and High end marketing: 6 Advanced Tips to stand out in the new competitive landscape

  By Yahong Zhang, Sabrina Khadivi | October 1, 2024

  

  Luxury marketing is a series of concepts and acts based on the "dream value" as well as the traditional STP model and 6Ps, designed to promote pricey, unique and exclusive products or services to high end consumer

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• 3D printing, CAD, Design softwares… : The new tools of the Artcraftmen

  

  Manual by definition, the crafts are the subject of much praise. And for good reason, the precision of their gestures, their expertise transmitted from generation to generation, their creativity and quality of execution, as well as their technicality leave us in awe. Pillar of the reputation of the great luxury houses, these craftsmen work with the rarest and most difficult materials. It is from their work that the emotion around an object or a garment emerges. They have always adapted their art to new techniques and materials. In recent years, new technologies have enhanced their know-how. But can we still speak of arts and crafts?

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• Farfetch's digital strategy: digital luxury, virtual try on, influencer marketing, UGC, Generation Z...

  

  Multibrand luxury stores have been focused on marketing innovation and creating new digital shopping experiences. One of the names that has made an impact on the landscape has been Farfetch, the British-Portuguese fashion retailer founded in 2007 by José Neves, an entrepreneur known for his activity with fashion start-ups.

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• Luxury Brands in The New Age

  By Yahong Zhang | January 24, 2020

  For the past years, the luxury goods market has been increasing both in sales and in opportunities. According to McKinsey research, in 2018 its value has been 330 billion Euros and it is expected to reach 430 billion Euros, in 2025.

  With such high figures it is understandable that more and more companies want to gain that luxurious and exclusive feel and to turn their products into aspirational and must-have pieces, while taking advantage of new marketing tools and tactics with which consumers resonate.

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