product customization

This article was updated in October 2024 by Sabrina KHADIVI. Mass customization is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants while keeping costs at a low level. This concept makes the most of both personalization and mass production, which leads to a cost-efficient manufacturing system...

A simple introduction to customization Customization is defined as the act of modifying the supply chain to deliver goods and services which are adapted to satisfy a specific customer’s needs. As the world’s largest supplier[1] of athletic shoes and apparel, Nike already had a worldwide reach, yet unfortunately they were losing touch with the end consumers...

At Hapticmedia, we know our clients have a wide array of options when it comes to building their own online 3D product configurator for e-commerce. Indeed, making this choice might seem quite difficult and intimidating, especially if you don’t have the necessary information. What makes an excellent product configurator? A great product configurator showcases the outstanding features of your products from a 360 degree angle, creates an engaging and immersive digital shopping experience, with the help of online personalization, 3D modeling and visualization technology, Augmented Reality, virtual try on, omni channel strategy, engraving and so on, while ensuring safety, agility, light weight, web speed, excellent support and customer services...