How Luxury Brands Combine Colorimetry and Virtual Try-On to Increase Sales

Published on 11/25/2025 by Sabrina Khadivi

What is virtual color analysis and why does it matter for your business?

While social media popularized the concept of 'seasonal color analysis' and wardrobe curation, new technologies like Virtual Try On are taking this personalization to an entirely new level. It elevates the user experience by allowing shoppers to visualize their unique, customized designs on themselves in real-time instantly bridging the gap between imagination and reality.

To better understand this concept, we need to know its definition. Colorimetry is the art of analyzing and using color palettes to determine what is best for each individual, taking into account skin, hair, lip and eye color. The aim is to bring out the radiance and harmonious complementarity of their skin tones and overall appearance.

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All these indications can be applied to clothes, make-up and accessories, but this diagnosis needs to be tested in real time or via virtual try-on.

Pro Tip: Leading brands are not just selling products: they are selling confidence. Knowing their "season" helps customers choose jewelry and apparel that actually looks good on them.

The basics of colorimetry:

  • Wearing the right colors close to the face
  • Colors have symbolism, they convey messages

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Why Virtual Try On is essential in virtual color analysis ?

In understanding the evolution of consumer trends and expectations in online retail, it is clear that technological innovations, such as virtual jewelry try on, which allows consumers to virtually try on certain products before purchasing, has radically transformed the online shopping experience.

This move towards interactive solutions offers customers unprecedented freedom to explore and personalize products before making a purchase, while reducing return rates and boosting loyalty. Leading brands like Fred are leveraging this technology for their iconic Force 10 collection, allowing customers to personalize a bracelet and virtually try it on using just a smartphone.

Malik Usman wrote in 2020 that around 40% of customers are willing to spend more on a product if they can try it out in Augmented Reality . However, the customer experience is not just limited to viewing products, but also extends to how colors interact with individual preferences and personality.

The captivating world of colorimetry allows us to understand how colors can not only influence the choice of products, but also reveal the true essence of each individual. Knowing your palette allows you to be authentic and create the right mood boards to help you make the right decisions. It would therefore be interesting to study neuromarketing and analyze how it relates to your brand and how it increases your conversion rates

Technologies at the service of colorimetry

New technologies to discover your colorimetry and enhance your appearance

Against this backdrop, the days when the use of advanced technologies was seen as a plus by buyers are clearly over. The ability to interact with products online, to try them on, to test them against their color palette and communities is now a basic functionality that consumers need.

The ROI of Virtual Color Analysis:

  • This innovation can increase conversion rates by 30%.
  • Sharing virtual fittings on social networks increases brand visibility and allows for community validation.

This technology is perfectly suited to all items where consumers want to touch, feel and personalize, particularly accessories such as jewelry which cannot always be tried on in-store for production and hygiene reasons. Customers gain total freedom to decide, try and choose at their own pace, without feeling the pressure of having to buy, helping to reduce the return rate, which has cost $4.95 trillion in 2022

This technology also makes it possible to reduce the time to market (the time it takes to produce an object from design to sale), as the seller will not have to produce all the products but can do so on demand. This saves a great deal of time, energy and money. The benefits are manifold, from increased revenue to reduced returns, and are a win-win situation for all parties. Virtual fitting technology is no longer a vision of the future, but an essential tool that should be on every luxury marketer's to-do list.

Key Takeaways for Retailers

Color matching in the fashion industry is enjoying exponential growth and worldwide renowned thanks to social networks, and in the age of new technologies and the constant quest for authenticity, this revolutionary discipline makes it possible to bring out the best in each person at the heart of their purchases.

  • Authenticity: Virtual Color Analysis brings out the best in the shopper, creating an emotional connection to the brand.
  • Efficiency: Reduces time-to-market and manufacturing costs.
  • Engagement: Social sharing of virtual try-ons increases organic brand visibility.

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