How Jewelry AR Drives Fred's Online Sales Growth
How Hapticmedia Elevates Customer Experience Through 3D and AR Technology
What we do for Fred jeweler ?
Development of a cutting-edge 3D jewelry configurator for luxury house Fred, delivering groundbreaking digital customer experience. This innovative e-commerce solution combines augmented reality with high-fidelity 3D visualization, enabling customers to customize the iconic Force 10 bracelet.
The user-friendly interface features advanced 3D rendering and seamless mobile virtual try-on capabilities, transforming the online luxury shopping journey while driving digital transformation and enhancing brand engagement.
Categories
Luxury
3D High End
VTO Bracelet
Online
Fred 3D Jewelry Configurator Key Business Impacts and Success Metrics
What do we do for Fred ?
Fred, the prestigious French luxury jeweler, has revolutionized the online shopping experience for its iconic Force 10 bracelet through a cutting-edge e-commerce platform. Their digital transformation integrates advanced product customization with augmented reality virtual try-on capabilities, setting new standards in luxury jewelry retail.
Our team developed a responsive and intuitive 3D experience for their e-commerce platform, showcasing the iconic Force 10 bracelet collection. Through this immersive and memorable customer experience, Fred positions itself as a leading innovator in the luxury jewelry sector, perfectly balancing heritage craftsmanship with digital innovation. A similar project has been developed for Piaget and the famous AUC Tourbillon watch collection.
Objectives
- Elevated digital presence through immersive technology
- Enhanced customer experience with real-time visualization
- Increased conversion rates through virtual try-on technology
- Seamless integration with existing e-commerce platforms
94%
Products with 3D/AR content showed conversion rates up to 94% higher versus products without
Source: Shopify AR/3D Published in their 2021 Commerce Report
What features have been provided for the Fred project?
Advanced 3D Jewelry Configurator
We developed an advanced 3D jewelry configurator with real-time customization capabilities, enabling seamless product personalization through an intuitive interface tailored for luxury ecommerce website and retail.
Augmented Reality (AR) technology with Virtual Try-on feature (VTO)
Augmented Reality (AR) technology with virtual try-on features, allowing customers to visualize jewelry pieces on their wrist through mobile devices
Virtual try-on through augmented reality addresses a critical pain point in online jewelry shopping. The inability to try on pieces before purchase has traditionally been a significant barrier to e-commerce conversion in the luxury jewelry sector.
Leveraging our proprietary augmented reality technology, customers can now virtually try on jewelry pieces directly through their smartphone camera on any e-commerce platform. The jewelry appears seamlessly on their wrist, tracking movements in real-time for a truly immersive experience. This innovative virtual try-on creates an almost magical moment, offering customers the confidence they need to make high-end jewelry purchases online while significantly improving conversion rates.
High-fidelity 3D rendering
High-fidelity 3D rendering pipeline delivering photorealistic visualization of materials, textures, and reflections specific to luxury jewelry standards.
A critical aspect of any 3D jewelry configurator is delivering compelling and true-to-life 3D visualization. As specialists in high-end 3D jewelry rendering, Hapticmedia has earned the trust of leading luxury jewelry houses worldwide. Our proprietary 3D engine delivers uncompromising online visualization that elevates our clients' products through perfect material rendering and exceptional attention to detail. Our guiding principle is attention to brand identity, which is also reflected in other projects we’ve carried out, such as for De Beers.
Project Technical Features and Specifications
Scalable web application architecture designed for global e-commerce, featuring distributed server infrastructure for optimal worldwide performance
Cross-platform responsive design ensuring consistent user experience across all devices while maintaining luxury brand standards
Multi-language support with complete Right-to-Left (RTL) optimization, enabling seamless localization for Middle Eastern markets
Enterprise-grade e-commerce integration with robust backend infrastructure, including replicated servers for enhanced global performance and reliabilit
Custom-built 3D asset optimization pipeline ensuring fast loading times while preserving visual quality for luxury standards
Gallery
Explore next
De Beers
We brought De Beers' High Jewelry to life online with an immersive 3D viewer, showcasing their diamond expertise and craftsmanship with stunning realism.