customer perception

Why Customer Perception Matters and How to Improve it?

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What is customer perception? In a highly competitive world, where differentiating your product or service through objective, functional attributes is becoming increasingly difficult, marketers are focusing their efforts on customer perception, a topic of high interest that stands behind some of the greatest marcom campaigns of the past years, in all industries, both B2B and B2C...

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Why Customer Perception Matters and How to Improve it?