customer perception

This article was updated in March 2024 by Sabrina KHADIVI What is customer perception? In a highly competitive world, where differentiating your product or service through objective, functional attributes is becoming increasingly difficult, marketers are focusing their efforts on customer perception and more precisely on CX (customer experience), a topic of high interest that stands behind some of the greatest marcom campaigns of the past years, in all industries, both B2B and B2C...