How Piaget's Watch 3D Configurator Highlights an Iconic Watch Masterpiece
Hapticmedia: Enhancing Customer Experiences through Customized Watch Engraving
Piaget is a Swiss watchmaking and jewelry company known for its innovative creations and specialized in luxury watchmaking and ultra-thin mechanisms.
Categories
Luxury
Real-Time Engraving
Piaget Watch Configurator: A Crucial Tool for Customization and Its Business Impacts
What do we do for Piaget ?
Our mission is to showcase the thinness of the AUC (Altiplano Ultimate Concept) watch, which has the thinnest watch mechanism in the world (2mm). Following the project’s success, Piaget has chosen to showcase the mechanism of its Altiplano Tourbillon watch, as well as the many set gems on its casing.
What features have been provided for the Piaget project ?
Advanced Watch 3D Configurator
Our sales tool for tablets and smartphones is designed for commercial teams in-store and traveling. It enables them to display and personalize watches in real-time 3D and to show their mechanisms in movement.
Our tool allows for real-time rendering of over 30 specific materials with guaranteed optimal performances on any device and browser. Great care has been taken to perfectly render the texture and iridescence of the materials: solarization, guilloché engraved dial, and côte de Genève finish on the mechanisms.
Our engine perfectly simulates the mechanisms of Piaget watches in motion, allowing users to take a detailed look at the craftsmanship of Piaget movements.
The tool offers a high level of customization, with multiple sizes, patterns and colors to choose from. Users can even select colors from a picture to create personalized combinations.
Our solution enables users to display engraving patterns in real time on various parts of the watch.
Gallery
Explore next
Baume & Mercier
From a 3D configurator for custom watch design to a realistic virtual try-on, we created a seamless digital luxury experience for Baume & Mercier.
