How Longchamp Blended Artisanal Craftsmanship and Digital Transformation with its 3D Custom Leather Bags
Longchamp now allows their customers to customize their famous bag Le Pliage, from choosing the color to adding a unique message.
Following a 3D viewer project for their iconic Roseau bag collection, Hapticmedia had the opportunity to develop a 3D configurator with a personalized embroidery option for their Le Pliage collection.
Customers can customize many elements of the bag such as the stitching, trimming, hardware, and the colors of the main body to make it truly unique. The objective is to offer an accessible and playful experience, allowing customers to co create their products and connect with the brand in the process. The process is similar to custom apparel items, the aim is also to develop a solution that is easy to maintain, update, and scale, while also increasing revenue.
Longchamp wanted to provide an improved shopping experience with a more powerful, user-friendly 3D configurator featuring high-end 3D rendering.
Categories
Luxury
Made To Order
3D High End
Real-Time Embroidery
Online
3D Ecommerce
Longchamp 3D Viewer Key Business Impacts and Success Metrics
What do we do for Longchamp ?
Longchamp is renowned for its masterful craftsmanship, commitment to sustainable materials, and dedication to creating unique customer experiences. This ethos of superior quality and meticulous attention to detail is evident across its entire product range. Previously, we delivered a solution for their collection Le Roseau designed as a logical progression for the brand, reinforcing its esteemed reputation for excellence. Following this digital transformation, we developed the 3D configurator for their famous Le Pliage bag.
This digital tool allows the customer to co create their bag, they can choose colors and design and apply them to different areas. The customization option allows to add a monogram, it will be then printed thanks to fabric sublimation.
Once an order is placed on the Longchamp website, the bag’s canvas is printed with the exact configurations chosen by the customer. Each bag is then handcrafted in the Maison's workshops. This made-to-order product design process follows their philosophy of balancing the modernity of the shopping experience with the personalization and artisanal manufacturing in their workshops.
Objectives
- Providing an accessible and playful experience while being able to co-create their products
- To offer a high-quality and easy shopping experience that allows customers to clearly see products before ordering and avoid disappointment thanks to the made-to-order process
- Enabling Longchamp to maintain, update and scale while increasing revenue
What features have been provided for the Longchamp project?
High-fidelity 3D Rendering and Embroidery Option
This digital tool allows the customer to interact with the product and seeing it from every angle, inside and outside of the bag and with an optimized environment, where work with lighting has been meticulously conducted, particularly on the metal's interreflection. We started by scanning in 3D the bags to create 3D clones, and then we modeled the product in 3D. The leather grain has been worked on to achieve the most realistic rendering possible. Additionally, the bag's interior, which is visible to the user, was rendered to maintain a natural shading effect.
The features of this collection are customization and made-to-order, allowing the customer to see a very realistic preview of what their product will look like, including the embroidery effect.
The 3D model is integrated directly into the product page, which makes the user experience even more immersive and fluid. With digital commerce also being at the heart of our thinking, SEO is not impacted when loading the 3D model.
Hapticmedia has worked with many leading brands, including PUMA, perfecting our expertise in fabric simulation and rendering, a field our graphic designers and engineers have mastered. This mastery enabled us to build an advanced customization tool with international service capabilities, including in China. The platform supports complex user experiences and delivers premium-quality 3D rendering.
As a result, we developed a custom material with textures optimized for our proprietary 3D engine and renderer, while ensuring it remained compatible with the client's specific manufacturing cutting patterns.
Project Technical Features and Specifications
Managing a complex API connection to ensure rapid query speeds and precise color fidelity, all while preserving the accuracy of the material renders.
A proprietary 3D rendering engine by Hapticmedia, featuring detailed and lifelike materials.
Seamless integration of colors directly with the client's printing system.
Allowing customers to preview the products they co-created in the configurator before placing an order.
Designed to integrate into the brand’s existing IT infrastructure and solve the challenges of international sales.
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