Digitalization: Longchamp is modernizing their eCommerce platform with visual commerce
Longchamp enhanced its Le Roseau product page with 3D handbag models to deliver elevated digital customer engagement
Development of a cutting-edge 3D viewer for Longchamp Le Roseau handbag, for a groundbreaking digital customer engagement. This innovative digital commerce solution highlights the product in 360° to show intricate details such as the materials and the way they are influenced by the environment. The objective was to keep a complete 3D view of the bag (even from below) so that the user has a global overview of the product, the 3D model is included directly in the PDP for their eCommerce website, therefore enhancing the user experience.
Categories
Luxury
AR Bag
3D High End
Online
3D Ecommerce
Longchamp 3D Viewer Key Business Impacts and Success Metrics
What do we do for Longchamp ?
Longchamp is committed to maintaining its craftsmanship and its dedication to using eco-friendly materials while offering unique experiences. The Maison's mastery of leather and unwavering dedication to quality are evident in every piece. Even with a diverse range of products and variations, meticulous attention to detail and superior quality remain at the heart of Longchamp's craft. We had the opportunity to provide a solution that upholds its reputation was the logical progression.
This 3D rendering, which allows people to view the bag in different colors and from a 360° perspective, is a testament to that commitment, blending heritage craftsmanship with modern technology.
Objectives
- Immersive technology for an enhanced digital presence
- Digital customer experience enhanced through real-time 360° visualization
- Effortless integration with existing e-commerce platforms
What features have been provided for the Longchamp project?
High-fidelity 3D viewer and 3D rendering
The real time visualization tool allows the user to see the bag in a carefully optimized environment, where work with lighting has been meticulously conducted, particularly on the metal's interreflection. The leather grain has also been worked on to achieve the most realistic rendering possible, as well as the interior of the bag which can be visible to the user while maintaining a natural shading effect. The Maison wanted the 3D model to capture the drape of the different materials to maintain maximum realism, the suppleness of the leather, its grain, and how the product hangs meaning an exact and faithful rendering of the volume.
The 3D model is integrated directly into the product page, which makes the user experience even more immersive and fluid. With digital commerce also being at the heart of our thinking, SEO is not impacted when loading the 3D model.
Our profession allows us to respond precisely to our clients' requests, such as Longchamp.
Hugo Rimélé, Digital Marketing Manager at Hapticmedia, shares with us:
Our 3D graphic design teams have made all their leather goods expertise available to Longchamp. By digitizing and creating realistic digital clones of Longchamp Roseaux bags that comply with both e-commerce technical specifications ensuring fast loading and great fluidity while meeting the visual quality expectations of the brand's artistic direction.
Project Technical Features and Specifications
Web application architecture designed to scale for global digital commerce, using distributed servers for optimal performance worldwide
Study of metal interreflection for photorealistic rendering and the influence of environment on its appearance
Responsive design across all platforms, ensuring consistent user experience and maintaining luxury brand standards
Enhanced global performance and reliability through enterprise-grade eCommerce integration with robust backend infrastructure, including replicated servers
Visually stunning, high-quality 3D assets, optimized for fast loading times to meet the demands of luxury eCommerce
Gallery
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