How our 3D Configurator for Custom Soccer Jerseys is the solution for your sport team ?
Equipping Puma Teams with Custom Soccer Jerseys thanks to a 3D Configurator
PUMA, one of the leading sport brands in the world, has always aimed to achieve greatness through its products and marketing. Its values are focused on individual accomplishment, hence the importance of highlighting each person's authenticity.
Hapticmedia had the opportunity to collaborate with PUMA to create a solution on which consumers can customize jerseys in their team colors, with a unique design and their club logos, and view their unique custom team jerseys in a 3D animation.
Categories
Retail experience
Made To Order
Custom Visualization
Real-Time Embroidery
Maximizing Business Impact with PUMA's 3D Web to print solution
What do we do for PUMA?
Their vision is to become the most relevant brand in the teamwear customization business.
The purpose of this project is to allow sports clubs to easily customize their team kits, consisting of jerseys and shorts.
From blank jerseys to custom team jerseys,** this solution has been created for sport teams to create their perfect products** such as custom soccer uniforms.
The key innovation lies in customers' ability to design their custom apparel entirely online and finalize their designs digitally before production begins.
Objectives
- The ability for the user to apply texts, logos and anything specific.
- The ability to add a pattern and change the color, height, rotation, opacity to create a truly unique jersey.
+40%
+40% engagement rate by integrating 3D interactions
What features have been provided for the PUMA project?
3D Configurator for Full Customization
Significant time savings are achieved through an optimized workflow. The configuration generates an SVG file of the design (based on a standard size, e.g., M) containing precise metadata for the positioning of graphic elements, which considerably optimizes the creation of standardized print layouts.
Clubs can thus place orders for the complete set of kits for their team, a similar project has been developed for LGM Manufacture.
The entire process, from consumer design to manufacturing, is direct. The design files are then ready for digital printing.
The UX and UI was made by the VUXE Agency.
Dynamic Placement Feature
The zone system implemented on the jersey provides the user with a flexible framework for customization. By utilizing this system, the user can strategically position a chosen element onto any of the predefined zones on the product. This functionality extends beyond mere placement, as the user is granted control over the element's scale, rotation, and opacity. This level of control allows for a high degree of personalization, ensuring that the final design aligns with the user's aesthetic preferences and creative vision.
This optimized customer journey, allowing clubs to easily create full team kits, represents a significant strategic advancement for the PUMA brand.
Project Technical Features and Specifications
Scalable web application architecture engineered for global digital commerce and optimized for worldwide performance through distributed servers.
Delivering a consistent, personalized user experience across all platforms with a responsive design approach.
Configuration of the dynamic placement allows the user to customize the product and interact with it while maintaining fast loading time.
Gallery
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