what is mass customization
Mass Customization: The new path for High End and Luxury brands?
By Yahong Zhang |This article was updated in October 2024 by Sabrina KHADIVI. Mass customization is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants while keeping costs at a low level. This concept makes the most of both personalization and mass production, which leads to a cost-efficient manufacturing system...
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