retail marketing strategy

6 techniques that will make you an in-store marketing expert

By Yahong Zhang |

The in-store experience as the most influential factor of a luxury purchase We have all heard about the importance of e-commerce in today’s retail landscape due to the impacts of the digital generation. As seen in Deloitte’s 2019 Consumer Survey Report, interviewees expresses expectations to spend 36% of their budget in store, compared to 59% online, while more than half, i...

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6 techniques that will make you an in-store marketing expert