luxury market

This article has been updated in July 2024 by Sabrina KHADIVI. The luxury marketing landscape has been changing consistently for the past decade and the evolution continues at a fast pace. As the average age of luxury consumers is decreasing, their shopping patterns are changing as well and, for the first time in decades, brands are finding it necessary to reexamine their strategies and adjust to what Millennials and Generation Z members expect from them...

This article was updated in October 2024 by Sabrina KHADIVI. Luxury marketing is a series of concepts and acts based on the “dream value” as well as the traditional STP model and 6Ps, designed to promote pricey, unique and exclusive products or services to high end consumers. Overview of Luxury marketing and high end market trends Marketing strategy in the luxury business is constructed around the dream value and what customer experiences bring, the segmenting-targeting-positioning model and 7 pillars that most professionals know:..