high end brands

Luxury and High end marketing: 6 Advanced Tips to stand out in the new competitive landscape

By Yahong Zhang | February 9, 2020

This article was updated in October 2024 by Sabrina KHADIVI. Luxury marketing is a series of concepts and acts based on the “dream value” as well as the traditional STP model and 6Ps, designed to promote pricey, unique and exclusive products or services to high end consumers. Overview of Luxury marketing and high end market trends Marketing strategy in the luxury business is constructed around the dream value and what customer experiences bring, the segmenting-targeting-positioning model and 7 pillars that most professionals know:..

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Luxury and High end marketing: 6 Advanced Tips to stand out in the new competitive landscape

Luxury Brands in The New Age

By Yahong Zhang | January 24, 2020

The ever increasing luxury goods market and its competition in the digital age For the past years, the luxury goods market has been increasing both in sales and in opportunities. According to McKinsey research, in 2018 its value has been 330 billion Euros and it is expected to reach 430 billion Euros, in 2025...

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