future trends

Luxury trends in 2020: 20 figures that you need to know

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The luxury marketing landscape has been changing consistently for the past decade and the evolution continues at a fast pace. As the average age of luxury consumers is decreasing, their shopping patterns are changing as well and, for the first time in decades, brands are finding it necessary to reexamine their strategies and adjust to what Millennials and Generation Z members expect from them...

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Luxury trends in 2020: 20 figures that you need to know