design thinking process
How to reinvent the customer experience through design thinking
By Yahong Zhang |Today’s consumers no longer buy a product or service, but an experience. This is even more true in the luxury sector, where 40% of consumers want more personalization. 57.2% of worldwide millennials interviewed replied “Yes, definitely!” to the question “Would you be willing to pay more for a high-end fashion or luxury item that was personalised to you?..
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