Conversion rate optimization
How to optimize your ecommerce conversion rate, especially in the luxury business?
By Yahong Zhang |The coronavirus pandemic has impacted the way shopping is done, directing people towards digital channels. As McKinsey points out, in October 2020, more consumers worldwide confirmed that they expected to make a bigger portion of their purchases online, compared to periods before the COVID-19 crisis. This change spanned across all categories, from groceries, to jewelry, apparel, footwear, and accessories...
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