Artificial intelligence
Artificial intelligence in marketing: History, definition, types, examples and benefits
By Yahong Zhang |Artificial intelligence in marketing According to research, global AI spending is said to reach $77.6 billion by 2022, while its business value, as estimated by Gartner, is expected to reach $3.9 trillion. In addition, the state of AI by McKinsey shows that 50% of companies interviewed have adopted AI in at least one business function, mainly in service operations, product or service development, and marketing and sales...
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