Louis Vuitton revolutionizes the Digital Customer Experience with a 3D watch viewer
Louis Vuitton Malletier is a french fashion house and luxury goods. The Maison is known for the quality and the authenticity of its products. The design and the strong brand identity of Louis Vuitton watches is known worldwide. Hapticmedia had the opportunity to deliver a 3D watch for the launch of the Tambour Street Diver Collection to elevate their digital customer experience.
Categories
Luxury
User Experience
3D High End
Measuring Business Growth and Success Metrics of the 3D viewer
What do we do for Louis Vuitton ?
The main goal was to showcase the technical features of the watch. Particularly the mechanism precision and the internal rotating bezel system, which allows divers to measure precisely their diving time. This reflection should also be part of a predefined digital customer experience scenario, a similar project was developed for Piaget, their iconic and intricate watch demanded a great focus on the details.
Our know-how embodies the excellence demanded by luxury Houses, which has enabled us to refine our expertise, notably for Dior.
Objectives
- Showcasing technical features like the intricate mechanism and the innovative internal rotating bezel system, crucial for divers to measure time accurately.
- Enhancing the landing page to transform the digital customer experience into an immersive experience.
24.7%
The global 3D visualization and rendering market is expected to reach USD 11.59 billion by 2029 with an annual growth rate of 24.7%.
Source: The Business Research Company
What features have been provided for the Louis Vuitton project ?
Real-time demonstrative animation
The functionalities for this project were solely for Louis Vuitton’s landing page. The goal here is to follow a navigation scenario designed to underline the watch features and highlight its design through 3D visualization.
The animation is a fixed visual that animates with the rotation of the time-counting dial.
Interactive 3D preview that the user can drag to rotate and explore with precision the configuration and the design of the watch. This 3D previsualization is also actualized in real time (always displays the current time).
Technical Specifications and Features of the Project
Delivering stunning visual fidelity without compromising loading speed through optimized real-time rendering.
Ensuring effortless interaction, allowing users to explore the 3D model easily.
Designed to integrate flawlessly with existing e-commerce platforms and website architectures.
Ensuring a consistent and high-quality experience across all devices, from desktop to mobile.
Gallery
