3D purse: IKKS revolutionizes personalized bags with their 3D configurator
Increase your sales thanks to a hyper-realistic 3D purse configurator developed by Hapticmedia
IKKS, a committed and contemporary French brand, that offers a range of products including clothing, accessories, footwear and fragrances. It cultivates a strong identity focusing on authenticity and self-expression, their customizable products encourage their customers to express their individuality.
The brand has created the 111 clutch bag collection, its first customizable bag. As these products are sold online, it was natural to adopt a digital tool such as 3D ecommerce to make the customer experience memorable and easy to use.
Hapticmedia developed a 3D configurator of the handbag 111 IKKS, it offers a Mix and Match of colors and materials such as leather, fabric, pattern and fur. This tool allows the consumer to see the 288 combinations of choices and patchwork that IKKS offers for its bag.
It empowers the customer to design a truly personal purse, reflecting their unique style through combinations of materials and colors. Consumers can enjoy a truly immersive experience with the product configurator's realistic 3D preview, which showcases the textures and colors of the materials with exceptional clarity.
Categories
Retail experience
3D High End
3D Ecommerce
IKKS 3D Configurator: High Business Impacts Thanks to Digital Tools for Custom bags
What do we do for IKKS?
We had the mission to provide an exceptional and realistic 3D visual experience of natural materials while simultaneously working closely with IKKS's e-commerce team to ensure an optimal user experience. It allows the customer to explore the different textures of leather, fabric, patterns, and fur, then visualize their creation from every angle using our online 3D viewer, like our project with KENZO for their shoes collection Move.
IKKS 3D leather goods configurator offers a wide variety of compositions and choices, allowing you to clearly visualize all the nuances of materials and colors. A view showing the carried product is also available to help the user to understand and to see the bag in all its possibilities, we developed a similar project for Longchamp and their famous bag Le Roseau.
Different types of leather were used for this project: bubble leather, smooth glazed leather, full grain leather, suede leather.
Objectives
- 3D scanning and digitization of leather materials and fabrics, ensuring high visual quality and realism of natural materials in 3D.
- Scalable configurator: enhanced sales and increased website traffic.
- Seamless and user-friendly UX for the personalized bag, making customization effortless and engaging.
+ 30 to 50%
3D interactions increase conversion rates by 30 to 50%
What features have been provided for the IKKS project ?
3D Configurator for Custom Bags
The key points are:
- Specific leather materials were created in 3D for the project using our material scanner dedicated to leather goods and apparel.
- Ergonomics and a user experience that is meticulously designed
- Three interchangeable components (bag body, pouch, strap), meaning 288 possible components
- Upon loading the webpage, the web app receives dynamic pricing and stock information from the website.
- The user experience surrounding the bag is intuitive and immersive, allowing the user to fully engage in the design process while showcasing the brand's quality and expertise.
- The 3D configurator's on-body view is a noteworthy feature,** enabling the consumer to interact with the 3D purse and visualize it worn on a predefined image**.
The project's objective was to deliver an advanced user experience, which required meticulous attention to materials and lighting. Collaboration with product teams and art direction ensured the 3D rendering precisely captured the IKKS aesthetic.
An effort has been made to the on-body view and the camera movement for a smooth, intuitive, and ergonomic product configurator experience. While addressing the challenge of conveying the bag's size, we ensured its scale was clearly shown thanks to the on-body view, to avoid any confusion. The UX interface design drew inspiration from the Fred Force 10 configurator, a previous Hapticmedia development.
Project Technical Features and Specifications
The key technical points are a seamless and ultra-premium user experience, living up to the brand's reputation.
Real-time price & stock management, The website dynamically updates pricing and stock availability upon page load.
On-body view for enhanced visualization: This is integrated into the 3D configurator, offering a dual interaction mode.
Gallery
Explore next
Longchamp Le Roseau
We developed a 3D viewer for the Longchamp Le Roseau handbag. Key features include 360° visualization, detailed material rendering (leather grain, metal interreflection), and optimized performance with no impact on SEO.
