Redefining Custom Kitchens Through Interactive 3D Kitchen Furniture
Visualize your dream kitchen: Cuisinella's interactive 3D Configurator for enhanced Digital Commerce.
Cuisinella, a prominent brand within the Schmidt Group and France's leading kitchen manufacturer, specializes in designing and producing tailor-made kitchens. To better showcase their commitment to customer satisfaction and personalized design, Cuisinella sought to develop a product configurator that aims to demonstrate how kitchens can perfectly align with individual customer needs, styles, and desires, while also providing transparent access to finishes, affordable pricing, and home appliance packs to facilitate budget management. This initiative is a key component of their digital commerce strategy.
Categories
Manufacturing
Online
User Experience
Empowering Customer Choice for Cuisinella Kitchens: Business Growth and Success Metrics
What do we do for Schmidt ?
To bring Cuisinella's vision to life, we developed a comprehensive 3D kitchen furniture. This tool is not just about visualizing products: it’s about helping customers project themselves into their future space, understand how different elements of 3D furniture rendering come together, and make informed decisions. The solution focuses on enhancing brand identity, showing relatable kitchen universes and styles, and ensuring that customers feel that the proposed kitchen fits their space, budget, and expectations.
This solution has been applied to other types of products, such as wooden terraces, for our partner Biscabois.
Objectives
- Enable customers to easily visualize and customize their dream kitchens using advanced 3D kitchen rendering.
- Showcase Cuisinella's wide range of styles and ability to meet diverse customer needs and preferences.
- Boost sales and engagement through an accessible and inspiring digital commerce experience, directly from the homepage.
- Facilitate a smoother transition from online exploration to in-store consultation by allowing project saving and sharing.
80%
of users agree that 3D planning reduces the stress of making installation/remodeling decisions
Source: 3D Cloud & Provoke Insights, PR Newswire
Core Features of the Cuisinella 3D Configurator
Interactive 3D Kitchen Configurator with Real-Time Rendering
The 3D configurator with a real-time rendering features a customization menu. This powerful tool helps customers visualize their choices instantly, from overall style down to specific elements of 3D furniture rendering like cabinets and islands. By proposing a filter menu based on styles, it guides users, making the complex process of kitchen design intuitive and enjoyable. This direct engagement significantly enhances the brand's digital commerce journey.
The kitchen configurator was designed with a strong focus on customer-centricity, prioritizing users' personal "wishes" and style preferences to create a highly engaging and personalized experience.
It allows users to save their projects via a unique URL, effectively connecting digital inspiration with in-store expert consultation: an essential feature for successful digital commerce. The tool also reinforces Cuisinella’s brand identity by showcasing its commitment to tailor-made solutions.
Ultimately, it accelerates the sales process by enabling users to pre-design their kitchens, leading to more productive interactions in-store.
A similar project, including AI has been developed for Cuisinella, we developed Styl’IA, a unique tool that combines conversational AI and a 3D configurator to guide users.
Technical Specifications and Features of the Project
A dynamic rendering engine capable of producing high-quality 3D kitchen rendering and 3D furniture rendering in real-time.
A sophisticated customization menu allowing selection and modification of styles, materials, and colors.
A backend system that communicates with Cuisinella's existing web infrastructure for saving user-generated layouts using a unique URL system.
An integrated price calculation module that dynamically adjusts pricing based on user selections.
Multi-language capabilities to serve a global audience and support Cuisinella's international digital commerce efforts.
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