Crafting Personalized Dreams with an Advanced 3D Jewelry Configurator
Edenly's Immersive 3D Customization Experience for Unique, Virtual Jewelry.
Edenly, a specialist in online jewelry sales, aims to revolutionize its customer experience by offering highly personalized products. The goal was to implement an innovative solution that automatically displays customizable jewelry options directly on its e-commerce platform. We achieved this by developing and integrating a state-of-the-art 3D ecommerce tool: a 3D jewelry configurator with a ring engraving option, empowering customers to design unique pieces that tell their personal stories.
Categories
Retail experience
Real-Time Engraving
Custom Visualization
Online
Revolutionizing Edenly's Online Jewelry Personalization for Business Growth
What do we do for Edenly?
Our core mission for Edenly was to create an engaging and intuitive way for customers to design their personalized jewelry, especially significant pieces like a 3D engagement ring, wedding ring, pendant, necklace, earrings, bracelet, from a wide selection of precious metals and stones, all while respecting their budget. The "L’Atelier" jewelry configurator was conceived to bring this vision to life, transforming the online jewelry shopping experience, the consumer also has the option to create their wedding ring with custom engraving.
Objectives
- Develop a user-friendly 3D jewelry configurator applicable to a diverse range of items including pendant, necklaces, rings (featuring a dedicated 3d ring configurator module), bracelets, and earrings.
- Empower customers to create truly unique, personalized jewelry pieces, allowing them to design their dream 3D engagement ring or other significant items from A to Z.
- Deliver an ultra-realistic jewelry render and visualization experience, including specific, advanced gem texturing for lifelike displays of virtual jewelry.
- Drive online sales by providing a compelling, interactive, and personal shopping experience.
80%
Companies that are leaders in customer experience outperform their competitors by nearly 80% in terms of revenue.
Forrester Research, "Customer Experience Drives Revenue Growth" (2016)
Key Features of Edenly's 3D Jewelry Configurator
Ultra-Realistic 3D Jewelry Visualization and Customization
"L’Atelier," Edenly's bespoke 3D jewelry configurator, is deeply embedded within their e-commerce site. It allows each user to become the designer of their own piece. Customers can choose from an extensive palette of materials, such as the color of gold (yellow, white, or rose in 9 or 18 carats) and the type of gem (over 11 certified precious stones from 0.3 to 1 carat and more on request), and see their creation come to life with a stunning jewelry render.
This system applies to all customizable items, from a detailed 3D engagement ring to pendants and bracelets, offering an unparalleled virtual jewelry experience. We developed a comparable solution for the Riviera watch for Baume & Mercier.
Hapticmedia has consistently shown the utmost thoroughness and professionalism in all the projects they worked on for us. Furthermore, we believe that the visual quality of their 3D renderings is the best you'll find on the market. Edwin Suzor Dirigeant
The jewelry configurator allows detailed personalization of:
- Rings (solitaires, side stones, halos, various settings via the 3d ring configurator),
- wedding bands (metal, profile, width, finish)
- Necklaces,
- Pendants
- Earrings
- Bracelets
It also offers extensive choices for metals (gold, platinum), stone types (diamonds, sapphires, rubies, emeralds, etc.), cuts, and sizes and at the same time, the price of the item updates automatically and instantly reflects the chosen customizations and materials.
The tool offers previews of the product in context, including a packaging feature for an enhanced virtual jewelry experience.
The tool empowers customers to "Design your jewelry, Write your story," creating an emotional connection to their purchase while emphasizing the high-quality jewelry render capabilities provide a true-to-life visualization that builds customer confidence, in a similar manner, we offered a highly realistic animated solution for the Rouge G collection by Guerlain.
Real-time price updates allow users to modify characteristics to stay within their desired budget.
Technical Specifications and Features of the Project
The Edenly jewelry configurator is built on a robust technical foundation designed for performance and realism. Key specifications include:
An advanced 3D rendering engine optimized for detailed jewelry render output, particularly for complex surfaces like faceted gemstones.
Ensure real-time, automatic price updates as customers make their design choices.
Development of a ring engraving system that allows the consumer to customize their wedding ring and pre-visualize the jewelry while interacting with it.
Gallery
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