Guerlain

Guerlain 3D rouge G lipstick

Scroll to learn more

Lipstick 3D configurator

Guerlain is breaking new ground in the field of cosmetics and perfumery.


Guerlain Rouge G configurator UI Rouge G lipstick in 3D

Mission

Following the launch of a customization option for their iconic lipstick Rouge G, Guerlain entrusted Hapticmedia with the design of a lipstick configurator tool that would provide an easy and fun way for users to choose from a variety of cases and shades. The project is constantly evolving as Guerlain offers new case designs on a regular basis.


Functionalities

Hapticmedia has designed a configurator that enables users to create their own customized lipstick.


01

Color combination

The tool enables users to visualize a wide selection of Guerlain cases and combine them with their shade of choice

02

Animation

The configurator allows users to visualize the mirrors and opening mechanisms of the cases.

03

E-commerce

Enables clients to visualize their customized product in detail prior to purchase.

1 3

Want to try it out for yourself? Discover the experience in real-life conditions!

Access the website