Guerlain 3D rouge G lipstick

Lipstick 3D configurator

Guerlain is breaking new ground in the field of cosmetics and perfumery.


Following the launch of a customization option for their iconic lipstick Rouge G, Guerlain entrusted Hapticmedia with the design of a lipstick configurator tool that would provide an easy and fun way for users to choose from a variety of cases and shades. The project is constantly evolving as Guerlain offers new case designs on a regular basis.

Guerlain Rouge G configurator UI Rouge G lipstick in 3D


Hapticmedia has designed a configurator that enables users to create their own customized lipstick.


Color combination

The tool enables users to visualize a wide selection of Guerlain cases and combine them with their shade of choice



The configurator allows users to visualize the mirrors and opening mechanisms of the cases.



Enables clients to visualize their customized product in detail prior to purchase.

Guerlain lipstick
Guerlain lipstick
Guerlain lipstick
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Can’t wait to test it by yourself? Explore the experience in real conditions!

Launch website