what is neuromarketing

Many of the biggest companies in the world are using neuromarketing right now, to dive into consumers’ minds and to understand how they respond to external triggers and how instincts work. Names like Microsoft, Pepsi, Daimler, Mercedes Benz have been investing in the practice to test designs, products and advertisements, while luxury brands are looking for a new way to convey messages, pushing exclusivity, elegance and an inspirational lifestyle through communications and products...