user generated content definition

Why and how to make user-generated content a strong pillar of your luxury marketing strategy?

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What is user-generated content? User-generated content (UGC), also known as user-created content (UCC), is any form of content that is posted by netizens on digital platforms, such as social media and collective databases and websites. UGC has been an important tool for the online environment ever since the early 2000s, when Wikipedia, the most successful collaborative encyclopedia, was created...

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Why and how to make user-generated content a strong pillar of your luxury marketing strategy?