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Guerlain continues the adventure of online personalization

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We all desire to have our individuality recognized and our aspirations taken into account. This is why brands are strongly committed to the personalization of their products and services. Now at the heart of marketing strategies, this approach is becoming a valuable asset for customer satisfaction and loyalty. In luxury boutiques this experience is already very successful, it is much more complex to recreate it on an e-commerce site...

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Guerlain continues the adventure of online personalization