luxury industry

Changing consumer behaviors during coronavirus: 6 consumer trends and 1 to-do list

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Even before the COVID-19 crisis, luxury brands were adopting new channels and tools to satisfy their ever-changing luxury consumers, who are becoming younger, more oriented towards a memorable shopping experience and in a constant quest for products that respect their unique values. And then the pandemic takes place with a series of repercussions, which is not only impacting our incomes and financial stability but also changing consumer behaviors and shopping patterns...

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Changing consumer behaviors during coronavirus: 6 consumer trends and 1 to-do list

6 digital marketing trends in the luxury industry 2020

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Introduction to digital marketing Digital marketing trends are consistently shaping the luxury industry, brands, consumers, influencers and so on. For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach that adopts digital tools in everyday tasks, at both individual and organizational levels, to have more accessible and transparent data, faster processes and higher productivity...

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6 digital marketing trends in the luxury industry 2020