direct to consumer

What is direct to consumer? Direct to consumer, also known as DTC or D2C, is an eCommerce strategy which enables manufacturers and brands to sell directly to consumers, without passing through the reseller or retailer. In traditional commerce, manufacturers have a B2B approach, where the flow goes wholesalers-distributors-retailers-consumers. In the DTC model, the manufacturer uses its own channels - website, social media -, as well as advertising and marketing techniques to communicate directly to the consumers and sell their products without intermediaries...