How the advanced closet design software by Schmidt revolutionizes the furniture market ?

Schmidt group is a furnishing company with a high-end positioning and a strong will of customer satisfaction. The brand Schmidt has built a solid reputation over the years, with the 3D wardrobe configurator project going strong, a guarantee of quality and durability.. The singularity of Schmidt dressings is that it is tailor-made (to the millimeter) with many customization possibilities.

Categories

  • Manufacturing

  • User Experience

  • 3D Ecommerce

  • Online


Schmidt Product Configurator: Business Growth and Success Metrics

What do we do for Schmidt ?

Regarding this project, the objective is to develop a 3D furniture configurator for wardrobe layouts with two main goals:

  • To increase the number of in-store appointments
  • To support the in-store sales process by ensuring that both the salesperson and the customer are already familiar with the approximate budget, needs, and possible layout options.

Thus, the aim is to provide online visitors with a digital experience that enhances the in-store sales journey.

Objectives

  • Increase in-store appointments.
  • Support and streamline the in-store sales process with pre-qualified customer insights (budget, needs, layout preferences).
  • Provide real-time, dynamic layout and price updates to improve decision-making and transparency.
  • Enhance user engagement and understanding through realistic 3D animations and interactive.

+30 to 50%

+30 to 50% is the lead conversion rate thanks to 3D interactions

What features have been provided for the Schmidt Wardrobe project ?

Advanced closet software

3D animated closet configurator by Schmidt

To meet this demand, our teams worked on a product configurator and a customization menu with real-time rendering.

For this dressing room 3D furniture configurator, the intent is to create a layout universe associated for every type of closet. Not only to represent the closet but also to put it into the context of a furnished and decorated room to immerse the visitor in a universe which can relate to. A special attention is paid to performance optimization (combination of static and dynamic lighting). Finally we want to focus on the ease of use of these products in accordance with the customers needs, similar to our project with Provost. This explains the choice of a configuration menu centered on these two aspects, to highlight the space optimization and the personalization.

The 3D configurator includes a price calculating system, allowing the user to see an actualized price depending on the layouts, materials and elements he chooses. This system can be found for various types of products, such as kitchens, particularly those from Spoon & Room.

As the website is international we add language management set up in the 3D configurator.

The user chooses the size he wants, and defines his needs, how much space for underwear, for shoes, for long dresses, for suits … and the configurator proposes to him a dynamic dressing layout that matches he needs, with optimized space for each item!

Animation for the 3D furniture configurator

Wireframe 3D furniture configurator Schmidt

The configurator includes animations that enhance the user experience, for example, when selecting the amount of clothing to store, the wardrobe visually adjusts to reflect the chosen capacity. Additionally, the opening and closing mechanisms of the wardrobe (such as sliding or hinged doors) are animated in real time, allowing users to see how the closet functions in a realistic and interactive way.

The differentiating aspect of the Schmidt 3D wardrobe configurator lies in its ability to deliver a truly tailor-made, immersive experience that reflects the brand’s high-end, made-to-measure identity. Unlike standard configurators, Schmidt’s solution goes beyond simple product visualization and customization: it dynamically adapts to the user’s specific storage needs (such as space for long dresses, shoes, or accessories) and presents the wardrobe within a fully furnished, realistic room environment. This approach helps customers better relate to their choices. Additionally, real-time animations and price updates create a transparent and interactive experience, reinforcing customer confidence and engagement. Together, these elements elevate the configurator from a digital tool to a personalized, decision-making assistant that supports both online exploration and in-store consultation.

Technical Specifications and Features of the Project

Creation of a unique URL System that allows website visitors to save their wardrobe layout project and encourages the visitor to come back to the website.

1

Cost efficiency through dynamic, real-time price updates

2
Image de fond d'un IphoneCustom wardrobe closet Schmidt
3

Enable multilingual support to reach and convert international audiences

Gallery


3D animated closet configurator by Schmidt
Wireframe 3D furniture configurator Schmidt
3D animated closet configurator by Schmidt
Wireframe 3D furniture configurator Schmidt
Custom wardrobe closet Schmidt
Custom wardrobe closet Schmidt

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