Elevating the Crystal Lights Personalization Experience with My Baccarat Studio
Design your own unique crystal lights and custom ceiling lights with My Baccarat Studio. Experience luxury personalization and visualize in your space with 3D & AR.
Blending centuries of craftsmanship tradition with cutting-edge digital innovation, Baccarat sought to elevate its bespoke product offerings. To achieve this, the prestigious brand partnered with Hapticmedia to develop a product configurator for their chandeliers included in "My Baccarat Studio," a sophisticated digital sales support tool deployed across its 90 global boutiques. This application empowers customers to explore the full spectrum of Baccarat's lighting fixtures, design entirely unique crystal lights, and visualize these creations within their own interiors thanks to augmented reality, delivering an unparalleled in-store user experience.
Categories
Luxury
User Experience
3D High End
3D AR
Online
Increasing Baccarat's Business Performance via an Immersive 3D Configurator and AR Product Experience
What Do We Do for Baccarat?
The challenge was to digitally represent the vast customization possibilities of their luxury chandeliers while maintaining the brand's high standards of elegance and quality.
The complexity of configurations and the unique properties of crystal required a solution that could accurately translate bespoke designs into compelling visualizations. The goal was to create an intuitive tool that not only showcased the products but also actively supported the sales process and deepened customer engagement within the boutique environment.
The personalization of these jewels is a strong trend at Baccarat, which has recorded a 20% increase in this type of demand in stores, especially for chandeliers.
Hapticmedia developed the "My Baccarat Studio" application, a dedicated tool designed for Baccarat's sales associates. This platform acts as an interactive catalogue and configuration engine, allowing real-time visualization and customization of Baccarat's exquisite crystal lights. This tool can also be used for the visualization of crystal glassware such as crystal glasses, we developed a similar project involving glass visualization for Guerlain and The Bee Bottle personalized perfume bottle.
Our obsession in launching this project was aimed to succeed in transcribing the emotions of an exceptional product through the digital medium. This is a real feat for a product that offers several million possibilities for personalisation, says Sophie Cotelle, Director of the Baccarat collectionOur obsession in launching this project was aimed to succeed in transcribing the emotions of an exceptional product through the digital medium. This is a real feat for a product that offers several million possibilities for personalisation, says Sophie Cotelle, Director of the Baccarat collection
Objectives
- Create a seamless digital pathway for configuring highly personalized chandeliers
- Offer an intuitive and engaging user experience for customers exploring bespoke options
- Equip sales associates with a powerful tool for sellers to showcase the full range of possibilities and close sales more effectively
- Users can upload a photo of their interior, define key points, and the tool accurately scales and places the customized chandelier within the image, allowing further adjustments
- Blend high-technology with Baccarat's legacy of luxury and craftsmanship, subtly reminding users of their expertise across all crystal forms, evoking thoughts of their renowned crystal glassware quality within the lighting context
71%
said they would shop more often if they used AR
Source: Augmented Reality Retail: Stats, Benefits & Examples . REYDAR
What features have been provided for the Baccarat project?
Ultra-Realistic 3D Rendering
This tool transforms the way Baccarat chandeliers are presented and sold, focusing on three core pillars: hyper-realistic simulation, deep customization, and seamless environmental integration. It provides tangible value by enhancing the customer's decision-making process and equipping salespeople with a dynamic presentation tool. Whether it is the size, the number of lights, the colour of the crystal or the presence of accessories: everything is customizable.
A critical aspect was achieving photorealistic visualization for the chandeliers. We dedicated significant effort to developing rendering techniques that capture the unique refractive and reflective properties of Baccarat crystal, ensuring the digital representation is as close to reality as possible. In the same way, we developed rendering techniques for diamonds, a prominent example is Bird on a Rock for Tiffany & Co.
This focus on realistic rendering is key to delivering an authentic luxury user experience that can be used not only for crystal lights but also crystal glassware.
The incredible thing about Hapticmedia's technology is that we have managed to make you forget about the screen and only see the chandelier as it will be manufactured in our workshops and installed at our client's premises.
Sophie Cotelle
Director of Baccarat Collections
My Baccarat Studio stands out through its benchmark-setting crystal realism. Uniquely, it empowers both customers during their personalization journey, while also serving as a vital sales enablement tool for Baccarat's associates. This dual function is perfectly tailored to support Baccarat's core bespoke, made-to-order business model.
The "My Baccarat Studio" solution leverages Hapticmedia's proprietary 3D visualization platform, optimized for performance and high-fidelity rendering.
Project Technical Features and Specifications
A robust configuration engine capable of handling complex product rules.
Advanced rendering pipeline focused on accurate light physics for crystals such as crustal glassware.
Image-based positioning system enabling intuitive placement in user-provided photos.
Deployment on in-store devices (e.g. tablets) for optimal accessibility.
Gallery
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